OPPO, the global leader in smart devices, has introduced OPPO A3, designed to bring premium style, exceptional durability, and powerful performance into your everyday life. The OPPO A3 is now available for pre-order in Pakistan starting from October 19th, with the 6GB/128GB model priced at PKR 49,999 and the 6GB/256GB model at PKR 57,999. Available at OPPO official outlets nationwide, customers who pre-order OPPO A3 can enjoy gifts worth up to PKR 3,000 and a chance to win cashback on their entire purchase.

OPPO announced the pre-order for OPPO A3 in a fun-filled picnic hosted by OPPO PK Ollie, where OPPO fans gathered in an interactive and vibrant atmosphere. Guests were treated to delicious food, games, and engaging activities while experiencing the OPPO A3 firsthand. It provided a unique opportunity for fans to interact with the brand, fostering a closer connection. Attendees praised the OPPO A3 for its sophisticated design, luxurious feel, seamless performance, and impressive durability, making the event a memorable experience for everyone.

The OPPO A3 combines premium style with practical functionality. It comes in the stunning Starlight White and boasts a feather light 168-gram body with a 7.68mm ultra-slim design, making it effortlessly portable. Its 2D flat back cover, 2.5D curved screen, and stylish camera design further enhance its elegant, high-end aesthetic. The OPPO A3 isn’t just about looks; it’s a smartphone built to enhance the overall user experience. the device’s ultra-bright 1000-nit display and 90Hz refresh rate provide crisp visuals and smooth scrolling, even under direct sunlight. While its 50MP ultra-clear rear camera ensures users can capture memories in vivid detail.

With military-grade shock resistance, IP54 rating and enhanced touch accuracy on wet screens OPPO A3 guarantees advanced protection and smooth usage during spills or light rain. Equipped with a long-lasting battery, 45W SUPERVOOC™ Flash Charge, and the powerful Qualcomm Snapdragon 6s Gen1 processor, the OPPO A3 delivers a reliable and high-performance experience.

Head to the selected OPPO outlets and Pre-order your OPPO A3 now to get exciting prizes and an exclusive chance to get cashback on your purchase. Selected OPPO outlets include Mujahid Road in Sialkot, Hall Road in Lahore, OPPO Flagship Store Blue Area in Islamabad, Rania Mall and Niazi Plaza in Rawalpindi, Star City Mall and Gulshan-e-Hadeed in Karachi, Liaqat Chowk in Sahiwal, UCH Sharif and Alkarim Plaza in Bahawalpur and OPPO Outlet in Gujrat City. For more information visit OPPO Pakistan official website. You can also secure your pre-order through our official store on Daraz: https://www.daraz.pk/shop.

Professional accountants, long trusted as custodians of financial integrity, are facing a new era of ethical challenges amid a rise in business scandals and evolving expectations. 64% of respondents said that ethical dilemmas have become more difficult to resolve in the past three years.

A report from the world’s leading professional accountancy body ACCA (Association of Chartered Certified Accountants) published to mark Global Ethics Day, highlights the evolving nature of ethical challenges and the increasing complexity of ethical dilemmas in accountancy. The new era of ethical challenges for professional accountants is based onover 1,100 responses from 135 countries.

The findings reveal that 55% of accountants have witnessed unethical behaviour in their career and almost one in four (24%) have been put under pressure to behave unethically in the last three years. In addition, the results revealed that more men have experienced ethical pressure than women: 27% of males have been put under pressure to act in an unethical way, compared with 19% of females.

People were asked to name their top three areas for ethical challenges over the past three years. The top results were:

§  leadership and culture (40%)

§  AI and technology (32% and 26%)

§  sustainability (30%)

Globalisation, driven by technology, is facilitating businesses to expand across borders – which in turn creates new ethical challenges emerging due to regional variations including cultural, legal and economic factors. While the drivers of complexity in ethical dilemmas are broadly similar globally, the research underscores the importance of considering local factors in promoting and enforcing ethical behaviour.

By contrast, the nature of where we work has also transformed during this time. With people often working remotely, and individually while part of a team, when ethical challenges do arise, they’re potentially resolving them in a different way.

The research also highlights key areas for senior leadership to address in the near future. These include: mental health and wellbeing, professional competence and continuous learning, technology and data ethics, ethical leadership and governance, diversity, equity and inclusion and sustainability reporting.

Report author, Sarah Lane, Head of Ethics and Assurance at ACCA, said: ‘These insights
underscore the need for robust ethical leadership and culture in organisations, and ongoing
learning and development to support professional accountants in navigating these challenges in today’s evolving landscape.’

The mobile world has been buzzing with excitement after Apple’s recent iPhone 16 launch, which placed AI at the forefront of innovation. Not to be outdone, Infinix has stepped up with its AI-powered platform, showcased in a 7-minute video highlighting its advancements in AI. Central to this experience is Infinix AI ∞, featuring Folax, a creative AI assistant offering tools like Live Texts∞, Magic Create∞, and more, designed to elevate the user experience.

However, it wasn’t just AI that caught the attention of eagle-eyed viewers. Hints scattered throughout the video suggest that Infinix is preparing to unveil its next big release—the Infinix HOT 50 Series, which could potentially feature the world’s slimmest smartphone.

Hints of the Infinix HOT 50 Series: Slim, Powerful, and Ground-breaking

A closer look at the video reveals several clues pointing toward the upcoming HOT 50 Series, and it seems that this device is set to break records for its slim profile while delivering impressive performance.

Hint 1: “Slim Down, Power Up” Slogan

At 1:31 minutes into the video, a graphic teasing the HOT 50 Series appears with the slogan “Slim Down, Power Up.” This indicates that Infinix is aiming to launch an ultra-slim yet powerful smartphone. The graphic also shows the date 23 Wed, which lines up with October 23, 2024—a Wednesday. This could very well be the official launch date for the HOT 50 Series. The inclusion of the hashtag #AI suggests that Infinix’s AI platform will play a significant role in this new device, possibly integrating advanced features powered by Folax.

The Pakistan Association of Automotive Parts & Accessories Manufacturers (PAAPAM) is set to host the 19th edition of the Pakistan Auto Parts Show (PAPS-24), the nation’s premier automotive exhibition, from October 25-27, 2024, at Expo Centre Lahore. This year’s event will span across all three halls of the Expo Centre, showcasing the strength and diversity of over 3,000 large, medium, and small industries from across Pakistan. The theme for this year, “Industrial Pakistan,” underscores PAAPAM’s commitment to promoting the nation’s industrial capabilities and driving economic growth through innovation and collaboration.

Attracting over 300,000 visitors, even PAPS-24 promises to be a landmark event featuring 50 international exhibitors, 53 PAAPAM members, around 65 local exhibitors and 12 sponsors.

The show is proudly supported by key sponsors, including Diamond Sponsors Toyota, Changan, and Suzuki, Platinum Sponsors Hyundai, LMC, Sazgar, MG, and BYD, as well as Gold Sponsors Honda Atlas Cars Pakistan Limited, Atlas Honda Limited, New Asia, and BearMAX. PakWheels.com is the official Digital Media Partner, while the Trade Development Authority of Pakistan (TDAP) and the Engineering Development Board (EDB) are vital partners, further strengthening the event’s international appeal.

One of the exhibition’s primary objectives is to spotlight PAAPAM’s Auto Village, a platform designed to attract international buyers from key markets like the USA and Europe. By promoting the export of high-quality automotive parts manufactured in Pakistan, PAAPAM aims to enhance the industry’s global presence.

Mr. Rehan Riaz, Convener of PAPS-24 commented, “The Pakistan Auto Parts Show 2024 provides an unparalleled opportunity for our industry to demonstrate its capabilities to the international community. We welcome foreign investment and technology exchange as part of our vision for building ‘Industrial Pakistan’ and propelling our economic growth.”

PAPS-24 will feature a wide variety of automotive categories, including passenger cars, buses, tractors, rickshaws, motorcycles, auto parts manufacturers, service providers, machinery makers, tool-makers, and essential services such as accessories, tracking, and insurance. The exhibition is open to the public from 10 AM to 7 PM daily, offering a unique opportunity to explore cutting-edge innovations and advancements in the automotive industry.

Infinix, a trendy tech brand for young consumers, proudly introduces Infinix AI∞, a revolutionary AI solution transforming how users engage with technology. Get in Now with Infinix AI∞, this cutting-edge platform elevates intelligence, creativity, and productivity in everyday life. Central to this innovation is Folax, a creative virtual assistant powered by a combination of Infinix’s proprietary models and external advanced models such as GPT-4o, Gemini, and more. Whether through text, voice, or image inputs, it delivers real-time responses and personalized recommendations, providing effortless and intuitive interactions.

“Infinix AI∞ marks a new chapter in personalized technology, engineered to adapt to individual user needs and redefine how they experience their devices. Whether simplifying routines, enhancing productivity, or fueling creativity, Infinix AI∞ learns from user preferences to create a more connected, seamless experience. Our mission is to make advanced AI accessible to all, driving global creativity and productivity,” said Tuanwei Shi, General Manager of Infinix AI.

Infinix AI∞: Your First Intelligent Creative Assistant, Empowering Daily and Professional Life

Born for both personal and professional creativity, Infinix AI∞ acts as an intelligent creative assistant that simplifies tasks, fuels innovation, and empowers productivity. Among its standout features are Live Texts∞, which transforms productivity by allowing users to instantly extract, summarize, and access vital information from images and documents. Whether for students, professionals, or researchers, it streamlines data retrieval, providing intelligent summaries within seconds, and making work faster and more efficient.

Writing Tools∞ redefines professional communication by offering real-time grammar checks, content rewriting, and style enhancements. This intelligent assistant ensures every piece of writing—whether it’s an email, report, or creative work—is polished, clear, and impactful. More than just basic corrections, it elevates your writing by optimizing clarity, tone, and precision, allowing you to communicate with confidence and impact.

For creative minds, Magic Create∞ is the ultimate innovation tool, turning your ideas into reality with ease. Born for professional creation, this feature guides you through idea generation and refinement, ensuring a seamless creative journey. From crafting social media captions to writing songs or storyboards, Magic Create∞ offers continuous support, turning rough concepts into fully realized creations, and making creativity accessible to everyone.

Travelers and explorers can now elevate their adventures with Visual Look Up∞, a feature that delivers rich, contextual information about landmarks and cultural sites from a single photo. Whether you’re looking for historical details or planning an itinerary, Visual Look Up∞ transforms your travels into immersive experiences, providing insights that go far beyond what other smartphones offer, making every journey more informative and engaging.

Revolutionize Your Everyday with Inclusive, Region-Specific AI Solutions

Infinix AI∞ introduces a powerful suite of advanced features designed to simplify daily tasks. One of the standout features is AI Wallpaper, which goes beyond standard wallpaper customization by adapting to the cultural preferences and aesthetic styles of users from different regions. Unlike traditional AI wallpapers that focus solely on stylization, AI Wallpaper is tailored specifically for users in regions such as the Middle East, India, sub-Saharan Africa (SSA), Europe, and Southeast Asia. This cultural and regional adaptability allows users to transform their photos into stunning, customized backgrounds that resonate with their unique style preferences and cultural context.

In addition to AI Wallpaper, AI Eraser allows for the precise removal of unwanted elements from images, while Smart Cutout enables effortless isolation of subjects for professional-grade visuals. AI Sketch converts rough concepts into polished designs, making it ideal for creators and artists. Together, these features empower users to effortlessly create high-quality visuals that are both personalized and professional.

Looking ahead, Infinix AI∞ will expand its capabilities with additional solutions. Smart Search enables users to search across various formats using natural language, delivering fast and precise results. The Mobile Data and Balance Inquiry Assistant allows users to easily check their data usage and current balance.

Infinix AI∞: Pioneering the Future of Adaptive Intelligence and Global Connectivity

Infinix AI∞ redefines the boundaries of smartphone technology by integrating applications, cloud services, and voice recognition into a system that evolves with every interaction. Developed over three years with more than 1,000 iterations, Infinix AI∞ delivers real-time, personalized responses that adapt to users’ unique preferences and needs.

Tuanwei Shi added: “Infinix AI∞ sets a new benchmark for smartphone AI by offering real-time contextual understanding and seamless adaptation—capabilities that go far beyond standard AI features. Supporting over 100 languages, including a global first for Hausa, Infinix AI∞ bridges connectivity and language gaps in regions like sub-Saharan Africa, Southeast Asia, and South Asia. By combining creativity, productivity, and global connectivity into a single adaptive solution, Infinix AI∞ empowers users worldwide, shaping the future of smart technology with unprecedented precision and inclusivity.”

Harnessing the Power of the Transformer, Infinix AI∞ excels at understanding context and delivering insights tailored to individual needs. Advanced training methods using semi-supervised, unsupervised, and supervised data to ensure faster convergence and provide more accurate responses. A robust global infrastructure enables real-time feedback, optimizing performance for responsiveness and energy efficiency across diverse regions. With features like Folax, Infinix AI∞ guarantees consistent, high-level performance, making it a game-changer in the smartphone AI space.

Infinix, a popular tech brand targeted at young consumers, has continued its strong growth with a fifth consecutive quarter of year-over-year increases. According to IDC’s Worldwide Quarterly Mobile Phone Tracker, Infinix saw an 18.8% increase in global smartphone shipments in Q2 2024 compared to the same period last year, showing its growing influence in global markets. In Pakistan, Infinix shipped over 1.1 million units during Q2, marking a 272.3% year-over-year increase and strengthening its leading market position.

“Infinix’s exceptional performance in Q2 2024 underscores our relentless pursuit of innovation and our deep understanding of consumer needs globally. We will continue to raise the bar with our products and services, engage in meaningful conversations with consumers, and advance technological innovation to fulfill our commitment to empowering the youth,” said Tony Zhao, General Manager at Infinix.

Consistent Impressive Growth
Infinix has continued to impress with its growth, securing a top 5 market share in over 20 key markets globally. The brand has maintained its No. 1 position in strongholds such as the Philippines and Pakistan, while regions like Malaysia, Indonesia, Algeria, and Saudi Arabia reported year-over-year shipment increases ranging from 50% to an astounding 469% in Q2 2024.

This sustained momentum is driven by Infinix’s consistent delivery of innovative products and its dynamic engagement with consumers. In the first half of 2024, the brand launched the feature-packed NOTE 40 series, which includes the brand’s first proprietary Cheetah X1 chip, breakthrough All-Round FastCharge 2.0, and Infinix MagKit to deliver a seamless 24/7 user experience. Additionally, Infinix collaborated with BMW Group Designworks to create a sleek, high-end Racing Edition smartphone that is as stylish as it is powerful.

Infinix’s GT 20 Pro gaming smartphone has set a new standard as the first in its price segment to feature a dedicated gaming display chip. This advancement has placed the GT 20 Pro among the world’s first batch of smartphones to support PUBG Mobile and Honor of Kings. Infinix has also partnered with popular game IPs and major esports events like PMSL, PMWC, MAL, and MDL. Additionally, by organizing gaming tournaments, Infinix has further solidified its strong connection with mobile gaming enthusiasts.
Infinix is dedicated to empowering younger generations and is committed to innovation extending beyond products to impactful social initiatives. Collaborating with UNESCO and Google, Infinix provides AI and robotics education to teenagers through CogLabs workshops. The brand has also partnered with MediaTek and Honor of Kings to advance mobile gaming technology. In addition, in collaboration with Samsung’s System LSI Business, Infinix introduced industry-leading features, including the world’s first 108MP AI-powered deep learning algorithms.

These innovations and social initiatives have earned Infinix recognition as the sixth most innovative brand in the Asia-Pacific region by Fast Company and in the Top 50 Kantar BrandZ Chinese Global Brand Builders 2024. Leveraging its robust market growth and brand development, Infinix is committed to focusing on technology and product innovation to empower youth globally.

Infinix, a tech brand designed for young consumers, has launched the Infinix Mobile Video Awards (MVA) 2024 on TikTok. This vlog competition aims to empower young creators worldwide with the slogan “Capture Your Own Story” and the theme “Your Story, Your Style.” Participants are encouraged to share their unique vlog creations using the hashtags #InfinixMVA, #YourStoryYourStyle, and #infinixpakistan, as well as by using a specially developed TikTok filter. The competition has started and will continue until November 30^th. Therefore, ensure to submit your entries for the chance to win exciting rewards.

Celebrating the New Canvas for a Global Youth Ethnography

At its core, the MVA created by Infinix is a platform that elevates vlogging from a social media trend into an art form. Powered by the Infinix ZERO Series, the MVA aims to inspire global youth to explore the artistic potential of vertical filmmaking, encouraging them to step out of their comfort zones and create unique content from indoors to outdoors. This initiative is focused on fostering creativity, encouraging cultural exchange, and showcasing the authentic, vibrant lives of young people across the world. By offering a platform for vlogs, which are born from the creativity of young users, Infinix is laying the foundation for a global youth ethnography—an expansive, integrated collection of stories that reflect the diverse realities of our times.

Continuing the slogan from the previous year, “Capture Your Own Story,” this year’s MVA theme is “Your Story, Your Style.” This signifies Infinix’s aim to create a simple, easily replicable approach for personal style expression, encouraging young people to explore their dream destinations and capture exciting stories from their unique perspectives.

“Our goal is to curate high-quality content from diverse perspectives and pioneering standards and to showcase these exceptional creations to a wider audience, influencing future creators. At Infinix, vlogging is more than just a social media trend; it is a powerful medium for self-expression and cultural exchange. We aim to encourage young creators to explore the world around them and push the boundaries of what can be achieved with a smartphone through MVA Infinix wants to provide local talent a platform to be viewed internationally,” said Lake Hu, Vice General Manager, and Chief Marketing Officer of Infinix.

In anticipation of MVA 2024, Infinix ZERO 40 features a cutting-edge 2K front and rear vlogging camera and pro-stable video capabilities, 50MP ultra-wide lenses, seamless GoPro integration, and advanced AI-powered tools like AI Vlog. These innovative features are crafted to inspire greater creativity and freedom of expression in vlogging, empowering participants to push the limits of mobile videography and elevate their storytelling to new heights.

Join the MVA Revolution: Enter for a Chance to Win Exciting Prizes!

To participate in the Infinix Mobile Video Awards (MVA), follow these simple steps:

• Follow the official Infinix Pakistan TikTok account.
• Search for the hashtag #InfinixMVA and click “Join this hashtag” to start recording your vlog, or use the “Your Story, Your Style” filter designed for this competition to showcase your creativity.
• Once your video is ready, post it with the hashtags #InfinixMVA, #YourStoryYourStyle and #infinixpakistan making sure that your post is set to “Public.”

The rewards for this year’s MVA are as exciting as the competition itself. Additionally, there are five major awards, each recognizing two winners in categories like Best Creative Award, Best Storytelling Award, Best Film Editing Award, Most Popular Award, and an Honorable Judges’ Mention. Winners in these categories will also be awarded with exciting gifts. This is your chance to showcase your creativity and storytelling skills globally!

The MVA 2024 is officially underway and will run until November 30th, when the winners will be announced. Following this announcement, an exclusive Infinix Youth Dialogue Session will take place, allowing selected participants to engage directly with esteemed judges. This interactive session will enable them to share their creative inspirations and gain valuable insights from the judges’ experiences.

Raise your phone, open TikTok, and start creating with confidence! Every story is vital to the global narrative—let yours be heard.

Infinix has teamed up with champion players from the PUBG MOBILE Super League (PMSL) in Europe, the Middle East, Africa (EMEA), and Central and South Asia (CSA) regions to take over a massive billboard in New York’s Times Square, announcing Infinix’s upcoming participation in the 2024 PUBG MOBILE WORLD CUP (PMWC). 

As the official gaming phone for the 2024 PMSL EMEA and CSA seasons, the Infinix GT 20 Pro has consistently delivered exceptional gaming experiences to team players. Its impressive performance has earned unanimous endorsement from the players, leading to its prominent placement on the Times Square billboard.

GT 20 Pro Shines in Times Square

New York’s Times Square, known as the “Crossroads of the World,” is a bustling commercial district and a coveted showcase for global brands. The towering billboards of Times Square, capturing worldwide attention, represent the ultimate aspiration for many brands to be featured. Infinix’s GT 20 Pro recently appeared in Times Square, highlighting its exceptional gaming prowess and reinforcing Infinix’s leadership in the esports industry. This move further enhances the brand’s global influence.

Taking on the Esports World Cup

The 2024 PUBG MOBILE WORLD CUP (PMWC) and ESPORTS WORLD CUP stand as the first grand event in the PUBG MOBILE esports ecosystem, with only teams that have endured rigorous challenges in the PUBG MOBILE regional series tournaments earning the coveted qualification to compete in the 2024 PMWC. This globally acclaimed “Esports World Cup” event brings together champions and top-tier teams from various PUBG MOBILE regional tournaments. Representing their respective regions and fans, they will battle it out for the title of 2024 PMWC champions and prepare for their journey to the year-end global finals, PMGC.

Infinix GT 20 Pro will continue to empower teams and players from across the PMSL regions as they embark on their PMWC adventure. We look forward to witnessing their continued exceptional performances in the upcoming PMWC matches and anticipate their even greater success!

According to the PMSL CSA Champion Team and MVP, “Our biggest impression after using the Infinix GT 20 Pro for a month is its ultra-high frame rate, efficient heat dissipation, and uninterrupted gameplay throughout. As hardcore Infinix GT series phones fans, we will continue to fight alongside the GT 20 Pro and claim victory at PMWC!”

Showcasing Gaming Prowess

The Infinix GT 20 Pro boasts cutting-edge features, powered by the Pixelworks X5 Turbo dedicated gaming display chip, marking it as Infinix’s first dual-chip smartphone. This innovative chip utilizes Motion Estimation and Motion Compensation (MEMC) game frame rate interpolation to boost the frame rate from 60FPS to an astounding 120FPS. The Infinix stable frame rate engine optimizes heat and power consumption, ensuring smooth and efficient performance. X-BOOST provides continuous performance management, utilizing vertical synchronization technology to prevent screen tearing and prioritizing game resources for the smoothest gaming experience. As the official smartphone for the 2024 PMWC, the Infinix GT 20 Pro will continue dominating the battlefield with its exceptional “dual-chip” power, cutting-edge technology, and deep collaboration with PUBG MOBILE, aiming for even greater peak performance. Infinx GT 20 Pro bundled with a PUBGM card featuring customized in-game items like a parachute, T-shirt, red rose skin, and weapon skin, all for 280USD- a 25USD savings. Delivering unrivaled performance, innovative design, and breakthrough features, the Infinix GT 20 Pro caters to every gaming need, ensuring you have everything required to outplay the competition.

Alibaba.com, a leading platform for global business-to-business (B2B) e-commerce, today announced Tony Parker as a Global Ambassador for its “Same Player, New Game” creative campaign for the Olympic Games Paris 2024. Alibaba.com is the Official E-Commerce Services Partner of the Olympic Games Paris 2024.

As the world’s only truly global, multi-sport athletics competition, the Olympic Games brings together over 200 countries in more than 300 events. Just as the Olympic Games reaches a global audience, Alibaba.com—which connects B2B buyers and suppliers from over 200 countries and regions and offers services and business tools to enable businesses to discover products, find suppliers and place orders quickly—serves as a hub for ambitious individuals to go for gold in the world of commerce.

Alibaba.com’s Global Ambassador, Tony Parker, is a two-time Olympian who reached the quarterfinals of Men’s Basketball with France at the Olympic Games Rio 2016. Regarded as a legend of his sport, Tony is a four-time winner of the NBA and has been featured in the NBA All-Star team six times. However, Tony’s successful career goes beyond his sporting accomplishments. Since retiring from the game, he has become a serial entrepreneur and investor who has successfully bridged the divide between sports and business.

Reflecting this sentiment, the “Same Player, New Game” campaign will raise awareness of the opportunities for athletes and Olympians to transition from sporting success to entrepreneurship. As a Global Ambassador, Tony will highlight the ease at which aspiring entrepreneurs—including athletes and former athletes—can set up their own businesses, establish supply chains with buyers and sellers from around the globe, and drive long-term growth through Alibaba.com.

In the campaign, Tony will be joined by Simona Galik Moore, a former Women’s Tennis Association professional, and Elias Schwärzler, the adrenaline-chasing mountain biker who—since 2022—has held the Guinness World Record for “Fastest Bicycle Towed by a Motorcycle.” Like Tony, both athletes have gone on to achieve success outside of sports. In 2020, Simona launched a professional pickleball brand driving interest in one of the most exciting new sports. Meanwhile, Elias is the founder and owner of a specialist mountain biking clothing brand and mountain biking academy. Both use Alibaba.com as an integral part of their businesses to source new products, forge new partnerships, and support growth. Each will also share more details of their journey from sporting stars to entrepreneurs in the run-up to the Games, including at a high-profile press event scheduled to take place on July 31 in Paris. 

Over the coming weeks, fans can also expect to see Alibaba.com’s Global Ambassadors featured in the run-up to and during the Olympic Games Paris 2024. Launching this month, the three Global Ambassadors will star in a new brand campaign highlighting Alibaba.com’s innovative approach to business.

Liz Wang, Global Head of Marketing, Alibaba.com, said:“To reach the pinnacle of your sport, you need to be self-motivated, disciplined, resilient and competitive—all traits that are also needed to be a successful entrepreneur. Tony Parker, Simona Galik Moore and Elias Schwärzler are inspiring examples of the transition from sports to business, and we are thrilled to welcome them to the Alibaba.com team during the Olympic Games Paris 2024.

“This is a fantastic opportunity to put a spotlight on the business opportunities available to former professional sportspeople, and how platforms such as Alibaba.com can help turn their entrepreneurial ambitions into reality.”

Tony Parker said: “Since retiring from professional sport, I’ve focused all my energy on running my own businesses.  I’m a regular buyer on Alibaba.com and have seen first-hand the huge value that can be created by connecting with suppliers and efficiently sourcing products through its innovative digital platform. Now, in my role as an ambassador for Alibaba.com, I will use my personal experience to help other athletes embark upon their entrepreneurial journeys and enjoy a successful second career.”

Alibaba.com, a leading platform for global business-to-business (B2B) e-commerce, today announced the inaugural Key E-commerce Leader Award (KEL Award), designed to honor distinguished e-commerce suppliers within the South and Southeast Asia regions.

Launching this week and continuing through November 2024, the KEL Award will see eligible Alibaba.com suppliers from seven countries – India, Indonesia, Malaysia, Pakistan, Singapore, Thailand and Vietnam – compete in a national round in their respective markets from August to October. The 10 best performers from the national round will take the stage in the finale to be held in Vietnam in November, where the three most outstanding contestants among them will be crowned the winners of the KEL Award.

Contestants are expected to showcase their use of Alibaba.com in developing and expanding their export ventures, along with the strategies they employ to stand out in the global market. Evaluations of the KEL Award will be based on the substance and creativity of their presentations, effectiveness in communication and personal brand portrayal, in-depth understanding of the Alibaba.com platform, and adeptness in fielding questions and articulating plans to impact and inspire others within the e-commerce community.

The competition is open to owners, key personnel and managers of companies selling on Alibaba.com with a minimum rating of two stars and an active presence on the platform for at least six months.

Alibaba.com’s KEL Award aims to bring together top-notch suppliers across the region and foster mutual learning and engagement. It also offers a stage for participants to expand their influence within Alibaba.com’s community of global buyers and suppliers, enhancing their visibility and opening doors to collaborative opportunities.

Contestants will stand a chance to gain access to Alibaba.com’s expert-led training sessions designed to bolster their operational proficiency on the platform as well as develop their soft skills critical to leadership, public speaking and team management.

Outstanding suppliers in the competition will be entitled to exclusive benefits including enhanced product showcase slots and keyword advertising bonuses to boost their products’ exposure on Alibaba.com. The top three contestants will receive the additional award of a sponsored “Dream Trip” to Alibaba.com’s headquarters in Hangzhou, China. All winners from the country round will also be appointed as Alibaba.com lecturers, gaining opportunities to impart their insights and experiences with fellow suppliers from the South and Southeast Asia region.

“The Alibaba.com KEL Award aims to serve as a vital platform for high-caliber small and medium-sized enterprises (SMEs) on our platform to showcase their business acumen and innovation while fostering cross-market collaboration and learning. By spotlighting the success stories of the contestants, we aspire to motivate countless other SMEs engaged in global trade to reach new heights of success on the international stage,” said Mr. Roger Luo, Head of South and Southeast Asia at Alibaba.com.Registration for the KEL Award is open from now until late July 2024. For registration, please visit: https://survey.alibaba.com/apps/zhiliao/g9Iw8Uien