This Eid, elevate your home entertainment with TCL’s XL Collection, the ultimate choice for a cinematic experience at home. With screen sizes ranging from 75 to 115 inches, including the TCL 115″ X955 Max—the world’s largest QD Mini LED TV, your living room transforms into a high-end theatre, making family gatherings more exciting and immersive.

A Bigger Screen for a Bigger Celebration

Eid is all about togetherness, and what better way to celebrate than watching your favorite movies, dramas, and shows on a massive TCL screen? Instead of squeezing around a small display, the XL Collection allows everyone to enjoy a true cinematic experience with lifelike visuals and breathtaking detail. The 115-inch X955 Max redefines home entertainment, offering a screen so large it rivals the theatre experience.

Stunning Picture Quality with Cutting-Edge Technology

TCL’s QD Mini LED technology, powered by Quantum Dot, delivers ultra-vivid colors, deeper blacks, and superior contrast for a stunningly realistic picture. With HDR10+, Dolby Vision IQ, and up to 5000 nits brightness, every scene is displayed with incredible clarity and depth, whether you’re watching a blockbuster movie or a live sports event. The 144Hz refresh rate ensures smooth motion, making action-packed moments feel more dynamic and fluid.
Exceptional Audio for a Cinematic Atmosphere

To complete the experience, TCL TVs come with Dolby Atmos and DTS-HD audio, delivering powerful, immersive sound that fills the room. Whether it’s soft dialogues or explosive sound effects, every note is crisp and clear, making you feel like you’re right in the middle of the action.

Smart Features for Effortless Entertainment

TCL’s smart features make it easier than ever to access your favorite content. With built-in apps like Netflix, YouTube, and Prime Video, you have endless entertainment options at your fingertips. Plus, AI-powered voice control lets you navigate effortlessly with no need to search manually when you can just ask your TV to play what you want.

The Best Choice for Eid Entertainment

Make this Eid special with TCL’s XL Collection. The 115” X955 Max leads the way, offering breathtaking visuals, immersive sound, and seamless smart features—all crafted for the ultimate home entertainment experience.

What defines a truly premium smartphone? Is it the seamless blend of cutting-edge technology, the precision of its craftsmanship, or its ability to endure the demands of modern life? Even though glass and plastic may have dominated the past, but they often come with compromises. Scratches, cracks, and fragility are ever-present concerns, making durability an essential factor for discerning users. Ultra-resilient metal smartphones are rewriting the narrative, proving that performance and elegance can coexist. From their sleek finish to their ability to withstand the elements, these devices are built not just to impress but to endure.

As innovation pushes boundaries, today’s smartphones are no longer just tools; they are statements of ambition and lifestyle. With Performance by Design as the driving philosophy, the future belongs to devices crafted for longevity and excellence. The market is shifting, and those who seek a smartphone that reflects their dynamic, fast-paced world are demanding more.

Hence where efficiency and durability reign supreme, metal has emerged as the ultimate material of choice. Beyond mere aesthetics, it signifies resilience and an unwavering commitment to quality. The shift toward Armor Alloy Metal Frames represents a revolution in smartphone design, setting a new benchmark for both style and functionality.

At the forefront of this movement is the NOTE 50 Series, a testament to the power of superior materials and intelligent engineering. Built with Armor Alloy Ultra Resilient Metal, it embodies the perfect balance of strength and sophistication. Unlike traditional materials, it resists scratches, maintains its sleek form, and remains impressively lightweight—ensuring it can handle whatever life throws at it. This is not just another smartphone. This is the future of durability, redefined.

What defines a truly premium smartphone? Is it the seamless blend of cutting-edge technology, the precision of its craftsmanship, or its ability to endure the demands of modern life? Even though glass and plastic may have dominated the past, but they often come with compromises. Scratches, cracks, and fragility are ever-present concerns, making durability an essential factor for discerning users. Ultra-resilient metal smartphones are rewriting the narrative, proving that performance and elegance can coexist. From their sleek finish to their ability to withstand the elements, these devices are built not just to impress but to endure.

As innovation pushes boundaries, today’s smartphones are no longer just tools; they are statements of ambition and lifestyle. With Performance by Design as the driving philosophy, the future belongs to devices crafted for longevity and excellence. The market is shifting, and those who seek a smartphone that reflects their dynamic, fast-paced world are demanding more.

Hence where efficiency and durability reign supreme, metal has emerged as the ultimate material of choice. Beyond mere aesthetics, it signifies resilience and an unwavering commitment to quality. The shift toward Armor Alloy Metal Frames represents a revolution in smartphone design, setting a new benchmark for both style and functionality.

At the forefront of this movement is the NOTE 50 Series, a testament to the power of superior materials and intelligent engineering. Built with Armor Alloy Ultra Resilient Metal, it embodies the perfect balance of strength and sophistication. Unlike traditional materials, it resists scratches, maintains its sleek form, and remains impressively lightweight—ensuring it can handle whatever life throws at it. This is not just another smartphone. This is the future of durability, redefined.

DP World Karachi recently welcomed the second cohort of its ‘Grow Program’ for young, high-potential Pakistani graduates. Starting in March, the group includes 11 graduates (8 males and 3 females), who will begin a comprehensive 18-month training and development journey.

DP World’s ‘Grow Program’ is designed to offer skills-training and mentorship opportunities for graduates, enabling them to grow within the logistics industry and become future leaders. Building on the success of the first cohort, 19 graduates have been offered permanent roles, and DP World Karachi continues to recognise the importance of nurturing talent from the local community.

Junaid Zamir, CEO of DP World Karachi, shared his excitement about the program:

“We welcome the second intake of graduates for our ‘Grow Program’, as we remain committed to developing local talent and contributing to Pakistan’s logistics and trade growth. These graduates represent the future of our business, and through this learning experience, we aim to equip them with the skills, knowledge, and experience needed to drive innovation and excellence within our operations. This initiative also reflects our ongoing investment in Pakistan, ensuring that we build a sustainable and skilled workforce for the future”.

Trainees will engage in cross-functional rotation, working across various departments to develop a broad skill set and gain diverse perspectives on the business. The cohort will then be assigned to their respective departments for on-the-job training to deepen their expertise in key areas such as engineering, HR, procurement, IT, operations, health and safety, and marketing and communications.

In addition to the practical experience, trainees will benefit from regular mentorship sessions with senior leaders, providing valuable insights into leadership, strategy, and career development. This holistic approach ensures that the graduates gain the technical and management skills needed to excel in the logistics and maritime sectors.

“Through our ‘Grow Program’, we hope to inspire a new generation of young logistics professionals to join DP World and contribute to the growth of not only our company but also the local and regional economy,” Zamir concluded.

Empowering the Next Generation with AI: One-Tap Infinix AI∞, Fun AI, and Ultimate Gaming Performance

Infinix, a trendy tech brand for young consumers, has officially unveiled its “Infinix AI∞ Beta Plan” alongside the launch of the brand-new NOTE 50 Series, marking a significant step into the wave of the AI-powered Gen Beta era. This launch marks the brand’s first-ever vertical-format launch event and is powered by Infinix AI∞, making it a groundbreaking initiative. Under the theme “Welcome to Gen Beta,” Infinix invites young users worldwide to embrace the Beta·AI era, symbolized by the codename “Gen Beta” — a generation driven by curiosity, innovation, and limitless possibilities in AI technology. At the heart of this transformation is Infinix AI∞, which seamlessly integrates AI into everyday life, evolving beyond a mere tool to become an essential part of creativity, productivity, and entertainment.

“With the launch of the ‘Infinix AI∞ Beta Plan’, we aim to empower today’s youth, allowing them to experience AI-driven innovation firsthand. This is more than just a product upgrade—it’s a technological revolution that encourages young people to explore, experiment, and push the boundaries of AI’s role in daily life. We believe AI should be fun, intuitive, and deeply embedded in the way we live, work, and create,” said Tony Zhao, General Manager of Infinix.

Infinix AI∞ Beta Plan: From Functionality to Fun — AI as the Core

In response to the rapid advancement of AI technology, Infinix is not only developing powerful AI solutions but also making AI central to entertainment. Infinix unveils the “Infinix AI∞ Beta Plan” — a playground that connects all people and all devices, featuring constantly refreshed AI capabilities that deliver seamless upgrades, early access to innovations, and agile iterations.

Infinix AI∞ Lab continuously innovates to turn AI into a companion for young users, spanning AI-driven gaming, immersive entertainment, and interactive social experiences—all designed to build an exciting, AI-powered world. AI features in the AIXOS system will undergo a comprehensive Beta upgrade, ushering a new era for AI. More than just a technical upgrade, Infinix AI∞ Beta is a self-learning, ever-evolving system that seamlessly integrates AI into everyday life, enhancing gaming, creativity, and productivity while making AI more accessible than ever.

Elevating Gaming Adventures with Gen Beta Innovations

With the Infinix AI∞ Beta Plan, AI evolves from an assistant to a gaming companion, seamlessly integrating into adventures and bridging the virtual and real worlds.

Powered by the XBoost AI gaming engine, Infinix enhances gameplay with intelligent features. The AI Magic Box accelerates dialogues and auto-collects gear, keeping players immersed in the story while focusing on battles and exploration. Additionally, a long press on the power button activates One-Tap Infinix AI∞, instantly enabling enhanced Folax for E-sports Mode, Power Saving Mode, floating windows, and more—ensuring uninterrupted gameplay. ZoneTouch Master refines controls based on user habits for greater precision, while the Magic Voice Changer adds fun by modifying voice styles.

Infinix AI∞ at Your Fingers

Infinix AI∞ redefines interaction by merging scattered functions into a seamless One-Tap Infinix AI∞ feature. With a single tap, Folax allows users to access over 1,000 smart living options—such as identifying landmarks, menus, and questions—thereby simplifying everyday tasks. Additionally, users can now leverage DeepSeek’s advanced deep-thinking mode to engage in more nuanced and substantive conversations.

The Infinix AI∞ creative assistant empowers users with instant tools for seamless creativity. AI Eraser removes unwanted objects, AI Cutout extracts subjects effortlessly, and AI Wallpaper Generator crafts unique designs in one tap. AI Mosaic protects privacy by auto-blurring sensitive details. For content creation, AI Writing refines text, while AI Note transforms sketches into AIGC artworks in styles like anime, pixel art, and cyberpunk.

In communication, Infinix AI∞ ensures effortless conversations. Real-time Call Translator enables smooth multilingual calls, AI Auto Answer filters calls intelligently, and Speech Enhancement reduces noise for crystal-clear audio. Call Summary records key details, making it easier to manage work and personal tasks.

The Gen Beta Era Has Arrived, AI Within Reach

Infinix has actively embraced the era of vertical-screen streaming media, hosting its first vertical-screen launch event live on TikTok, Facebook, and Instagram channels. This groundbreaking livestream integrated AI-driven interactions and AI-curated creative elements, redefining the launch experience. By adopting a streaming format tailored to young audiences, this launch integrates creativity not only into the event’s content but also into its presentation, making the AI experience more immersive and engaging.

With the launch of the NOTE 50 Series, and Infinix AI∞, the Gen Beta era officially begins. Infinix will roll out monthly XOS updates and Folax feature enhancements to keep users at the forefront of innovation. This ensures seamless access to cutting-edge AI technology, delivering an ever-evolving, smarter experience. Welcome to Gen Beta—where AI is not only smart but also fun, immersive, and truly yours. Infinix invites you to discover the One-Tap Infinix AI∞ feature via the NOTE 50 Series, delivering a simple, intuitive experience that makes interacting with AI effortless.

We just got wind of some exciting news—Infinix is gearing up to launch a brand-new NOTE Series smartphone on March 27^th! The brand has announced that the One-Tap Infinix AI∞ will be a standout feature, but that’s not all we’ve learned. The design is where things get even more exciting. Rumor has it that this could be the first smartphone under $500 to feature a full-metal body, debuting an innovative unibody metal casting process. Inspired by the manufacturing of new energy vehicles (NEVs), Infinix is embracing lightweight structures, integrated molding, and efficient production—setting the stage for smartphones that are lighter, more durable, efficient, and eco-friendly.

From Car Manufacturing to Smartphone Innovation

Tesla was one of the pioneers of using integrated steel-aluminum casting technology for electric vehicles. By consolidating over 80 parts into a single cast structure, they managed to cut costs by 40%, reduce manufacturing time from 1-2 hours down to just 45 seconds to 2 minutes, and decrease vehicle weight by 30%, all while making the structure even more durable. It seems Infinix has drawn serious inspiration from this, exploring how these high-efficiency manufacturing techniques could be applied to smartphones—potentially revolutionizing the entire industry.

Real Metal ArmorAlloy™—The NOTE is Going Full Metal

While most smartphones under $500 still rely on plastic or glass backs, we’re hearing that the upcoming NOTE Series is taking things to the next level with real metal ArmorAlloy™! This next-gen material is said to be a hot-rolled fusion of Damascus steel and aluminum alloy—which means it combines the incredible toughness and signature wave patterns of Damascus steel with aluminum’s lightweight durability, corrosion resistance, and processability. The result? A phone that’s more scratch-resistant, deformation-proof, and capable of withstanding humid environments. And the best part? It’s made with recyclable metal, making it an eco-friendly choice.

Infinix’s Secret Weapon: The HyperCasting Tech

Rumors are swirling that Infinix has been working on a new manufacturing process, possibly codenamed HyperCasting. It sounds futuristic, but here’s what we’ve heard: they’re melting aluminum alloy at 700°C and injecting it into a mold with 600 tons of clamping force, allowing multiple phone components to be formed in a single shot. The real game-changer? This process eliminates up to 22 welding points, making the core structure about 3g lighter while increasing durability. On top of that, it’s said that this technique optimizes heat dissipation, keeping the phone running smoothly even under heavy loads—a potential win for mobile gamers.

The Design Philosophy of the Octagonal Camera Module of Infinix NOTE 50 Series

The design of the octagonal camera module on the Infinix NOTE 50 series is nothing short of striking. Inspired by the power and precision of high-end car air intakes, the intricate light play of diamond cutting, and the luxury of Harry Winston jewelry, the design team has created something truly unique. Every angle and line of the octagonal module has been thoughtfully crafted with the user in mind. The goal? To offer multiple interpretations that cater to various aesthetics and needs, seamlessly blending technology with style, and meeting the personalized preferences of every user.

If This is Real, Smartphone Manufacturing May Never Be the Same

If these reports turn out to be true, this could be a true game-changer for the entire industry:

Lighter, thinner smartphones without sacrificing durability or aesthetics.

Stronger, more precise metal frames—no more weak spots caused by assembled parts, making the phone more resistant to drops.

A major shift in smartphone manufacturing—bringing high-efficiency automotive production techniques into mobile tech could set the stage for more efficient, sustainable, and cutting-edge device production.

We’re expecting more details to surface soon. If this is just the beginning, things are about to get very interesting… Stay tuned!

OPPO, the global leader in smart devices, has officially launched the highly anticipated Reno13 Series across Pakistan, delivering an exceptional blend of powerful AI capabilities, industry first luminous design, and ultimate durability. Following an overwhelming response during the pre-order phase, the Reno13 Series is now available for purchase nationwide at authorized OPPO stores offline & online at official OPPO store on Daraz.

Available in three variants—Reno13, Reno 13F and Reno13 Pro—the series is built to capture every moment in stunning clarity, featuring photography enhancements like AI Livephoto, IP69 Water & Dust Resistance & AI Editor.

Continuing OPPO’s legacy of AI-powered imaging, the Reno13 Series redefines smartphone photography with AI Livephoto, allowing users to capture a three-second zinda moment and delivering AI-enhanced clarity in every frame.

Taking the camera experience to even new heights and depths, the Reno 13 series comes equipped with IP69 water and dust resistance. Whether trekking through rugged landscapes or capturing underwater moments, the Reno13 Series is built to withstand extreme conditions, allowing users to experience underwater photography and AI Livephoto for the first time in this range.

“The Reno13 Series ushers in a new era of smartphone capabilities in Pakistan,” said CEO of OPPO Pakistan, George Long, “With revolutionary imaging powered by AI, underwater photography experience, and stunning design, these devices empower users to capture and live every moment like never before.”

Designed to turn heads, the Reno13 Series introduces Pakistan’s first Luminous Blue color, wrapped in a sleek, premium glass finish that reflects sophistication and style. It’s a device made for those who are born to shine effortlessly in any setting.

Continuing the legacy of OPPO’s AI phone, the Reno 13 series has taken creativity to the next level with its AI Editor, including AI Clarity Enhancer to boost resolution, AI Unblur to sharpen blurred objects, AI Reflection Remover to eliminate unwanted glare, and AI Eraser to remove distractions effortlessly. Providing imaging excellence, the Reno13 series boasts an Ultra-Clear Camera System, including a 50MP main and front camera for capturing stunning pictures effortlessly.

For those who demand high performance, the Reno13 Series combines cutting-edge AI and hardware enhancements to elevate gaming and entertainment. The Reno 13 series is powered by a massive 5,600mAh & 5800mAh battery and 80W SUPERVOOC™ Flash Charge that delivers hours of usage with just minutes of charging.

Additionally, the Reno13 series enhances productivity with features like Documents, an AI-powered app that summarizes and edits text, making everyday tasks seamless.

With an exceptional pre-order response, the Reno13 Series is now officially available nationwide. Step into the future of AI-powered photography with the Reno13 Series and experience your Har Pal Zinda moment!

For years, Ramadan evenings at my home were filled with the comforting aromas of samosas, pakoras, and fruit chaat. Yet, deep down, I always wished for something different—to bring the magic of restaurant-style dishes to our family iftar. One evening, as I scrolled through my phone, I paused at a picture of my favorite butter chicken from a restaurant. The rich, creamy sauce and perfectly tender chicken made my mouth water.

“I wish I could make this at home,” I thought.
But past attempts had taught me that some dishes seemed impossible to replicate. No matter how closely I followed online recipes, something always felt off—the balance of spices, the texture, the finishing touches. Frustration crept in, making me believe that true restaurant flavors were out of reach.

Then, I remembered Infinix AI on my NOTE 50 Series. With a mix of hope and curiosity, I snapped a picture of the dish. Within seconds, the AI analyzed the image and provided me with a precise recipe—down to the exact measurements, cooking times, and plating techniques. It was as if a professional chef had just handed me their secret formula.

Trusting the AI, I followed every step meticulously. As I plated the final dish, I held my breath—it looked just like the restaurant version. But the real test came when my family took their first bite.

“This tastes exactly like the one we order!” my brother exclaimed, his eyes wide with surprise.

That moment was pure joy. Thanks to Infinix AI, my long-time wish had come true. I no longer had to rely on guesswork or endless trial and error—just instant guidance leading to perfection. With the Infinix AI, restaurant-quality meals at home weren’t just possible—they were effortless. And this Ramadan, every iftar felt more special than ever before.

OPPO, the global leader in smart devices, has officially launched the highly anticipated OPPO Reno13 Series amidst the majestic, snow-capped mountains, the serene cold desert, and crystal-clear lakes of Skardu, Pakistan. This awe-inspiring natural paradise provided the perfect backdrop to showcase the elegance, innovation, and cutting-edge technology of the Reno13 Series. The Reno13 Series is now available for pre-order, setting new standards in both innovation and appearance.

Available in three powerful variants, Reno 13, Reno 13 F and Reno 13 Pro, OPPO has successfully introduced the AI Photography Revolution that allows you to capture, relive, and share. 

With the Reno13 Series, OPPO is bringing features once exclusive to high-end flagships right into your hands. Leading the charge is AI Live Photo which turns the still photos into moving memories capturing every frame with crystal-clear precision, so you can relive every moment exactly as it happened.

Not only you can save and relive your moments, but O+ Connect lets you seamlessly share your AI Live Photos with IPhone. Whether you’re sending a cherished moment or receiving with just one tap share, instant sharing has never been this easy.

For the first time in its range, OPPO has made underwater photography accessible like never before with its IP69 Underwater Photography Mode, allowing users to take crystal-clear underwater shots without any worries. Whether you’re exploring waterfalls in the north, swimming in mesmerizing lakes, or capturing poolside adventures, Reno13 ensures your underwater experiences are beautifully preserved, allowing you to relive them whenever you want.

Talking about the newly launched OPPO Reno 13 Series, CEO of OPPO Pakistan, George Long said ” At OPPO, we continuously push the boundaries of smartphone innovation to deliver meaningful technology to our users. With the Reno13 Series, we are introducing industry-leading AI capabilities, including AI Live Photo and IP69 Water & Dust Resistance, making professional-grade imaging more accessible than ever.” 

Some moments are too precious to be ruined by blurriness, poor lighting, or hidden details. For those who demand flawless images every time, the AI Editor transforms ordinary shots into masterpieces. With AI Clarity Enhancer, AI Unblur, AI Reflection Remover, and AI Eraser, Reno13 allows you to effortlessly refine, enhance, and perfect your photos, ensuring every detail is crisp and vibrant.

Beyond its powerful AI capabilities, the Reno13 Series is Born to Shine, making a bold style statement with its sleek, a striking deep blue is illuminated with a high-end texture that makes it seem to glow. A stylish statement of individuality that’s sure to stand out from the crowd.

Continuing the Reno’s legacy of unparalleled camera capabilities, the OPPO Reno 13 features 50MP front and rear camera that ensures exceptional detail, dynamic range, and pro-level enhancements. On the productivity front, the Reno13 series offers innovative AI features like Documents, a standalone app for professionals to summarize and edit text with the help of AI.

For Gamers, the Reno13 Series delivers a next-level gaming experience, powered by a high-performance processor, and immersive gameplay. Whether it’s fast-paced action or high-resolution graphics, this phone is designed to keep up with you.

Pre-order the Reno 13 series now from the official OPPO online store or your nearby authorized outlets and get the exclusive chance to be among the first to experience the next era of AI-powered innovation. Secure your OPPO Reno13 series today with Reno13 priced at PKR 149,999, the Reno13 F at PKR 79,999, and the Reno13 Pro at PKR 219,999.

Step into a world where every moment is beautifully captured, every memory stays alive, and every second is Har Pal Zinda.

Infinix, a futuristic tech brand crafted for young consumers, takes a bold stride into the future at ShowStoppers MWC 2025. Reinforcing its vision of ‘Empowering Tomorrow with AI, Eco-Tech, and Personalized Innovations’, Infinix unveils two pioneering advancements: SolarEnergy-Reserving Technology, a concept designed to extend battery life using ambient light, and the E-Color Shift 2.0, an AI-powered customization feature that dynamically adjusts smartphone aesthetics.

Pioneering Sustainable Power with SolarEnergy-Reserving Technology

With a strong focus on sustainability and efficiency, Infinix’s SolarEnergy-Reserving Technology explores new possibilities in mobile energy management. By combining advanced perovskite photovoltaic technology with intelligent AI algorithms, this innovation harnesses and optimizes light energy, making charging more efficient and adaptable to different environments. 

Designed for modern, fast-paced lifestyles, this concept technology captures light energy from both indoor and outdoor sources, converting it into electricity stored within a prototype smartphone and phone case. The case seamlessly transfers power to the device through discreet contact points, ensuring smooth energy flow. AI-driven algorithms fine-tune power acquisition in real-time, allowing for efficient energy storage of up to 2W, with potential for future advancements.

An integral part of this innovation is the AI-driven “Sunflower” Wireless Charging Technology, inspired by heliotropic plants that naturally orient toward light. Using intelligent light positioning and transmission techniques, the system dynamically adjusts the transmission path based on indoor lighting conditions and the device’s position, ensuring efficient power reception within a 3-meter optimal range. Future iterations aim to extend this range and enhance precision.

These concept technologies combined, fosters a sustainable, safe and dynamic ecosystem that promotes –

Key Features:

·         Extended Standby Power

By autonomously optimizing energy collection, the device can store power from soft indoor lighting to overcast outdoor conditions, supporting extended standby time.

·         AI Optimized Energy Management

The system integrates AI with MPPT (Maximum Power Point Tracking) to regulate voltage and current in extreme environments, ensuring efficiency while preventing overheating and degradation.

·         Emergency Power Access

Infinix’s AI-driven photovoltaic self-charging technology offers a practical backup in case of power outages or emergencies, ensuring users stay connected when needed most.

Expanding Beyond Smartphones

While this technology debuts in mobile devices, Infinix envisions broader applications across digital devices and wearables, signaling a new direction for sustainable consumer tech. This future-oriented approach aligns with the growing demand for eco-conscious solutions without compromising performance or convenience.

“At Infinix, we believe technology should enhance the way we live and connect with the world around us. Our focus is not just on creating powerful, high-performance devices but on shaping solutions that align with the fast-paced, evolving lifestyles of today’s users. Whether it is offering infinite power on the go with our SolarEnergy-Reserving Technology or letting your phone reflect your personality and mood, we want to give users the freedom to express themselves and stay connected—wherever life takes them. That is why we are also excited to introduce the E-Color Shift 2.0, a truly personalized experience that lets your device adapt to you in ways that are as unique as your lifestyle.” – Tony Zhao, General Manager of Infinix.

E-Color Shift 2.0: Introducing AI Enhanced Personalization

Alongside energy innovations, Infinix introduces E-Color Shift 2.0, an advanced AI-driven customization experience that transforms smartphone aesthetics. Expanding on its predecessor, this feature allows users to personalize their device’s appearance through dynamic, interactive color transitions based on selected preferences and external stimuli.

User Customization and AI-Driven Adaptation:

·         Customize Mode: Users can select from six dynamic patterns and six vibrant color palettes, creating up to 30 unique combinations.

·         AI-Recognize Mode: Through AI-powered modules, the phone’s back cover intelligently adjusts based on factors like weather, wallpapers, and surroundings, offering a seamless, evolving aesthetic experience.

With enhanced color depth and improved segmentation, E-Color Shift 2.0 brings Infinix closer to mainstream adoption of interactive, AI-driven smartphone customization.

Empowering Tomorrow: AI, Eco-Tech and Personalized Innovations

Infinix remains committed to developing groundbreaking solutions that integrate AI, sustainability, and user-centric innovation. With SolarEnergy-Reserving Technology and E-Color Shift 2.0, Infinix is setting the stage for the next evolution in mobile technology—where intelligence, energy efficiency, and personalization converge. While these technologies are currently in concept form, they showcase Infinix’s vision for a smarter, more sustainable, and highly personalized future in mobile technology.

Finally, with the launch of Infinix’s SolarEnergy-Reserving Technology, a new era in mobile charging begins, setting the stage for the future of Infinix’s NOTE series. The all-new NOTE 50 range, set to debut at the end of March 2025, will showcase enhanced charging capabilities, next-generation AI features, and a premium metal design – a true flagship, coming soon.