For years, we have struggled with the frustrations and limitations of the world without AI. Simple tasks like navigating language barriers or keeping track of important conversations felt like huge challenges, cluttering our life with inefficiencies and missed opportunities. But everything changed for me the moment I experienced the NOTE 50 Series AI capabilities.

One of the biggest struggles I used to face was dealing with language barriers. Whether it was trying to decipher foreign text online or having awkward conversations with friends from different countries, I always found myself fumbling through translation apps or second-guessing the accuracy of my understanding. It was frustrating, and honestly, it made me hesitant to engage in conversations beyond my native language.

But the moment I discovered Double Call Translation on my Infinix AI Phone, everything shifted. With a single tap, I could communicate effortlessly—real-time call translation made sure that every conversation flowed smoothly as if we were speaking the same language all along.

But that’s not all, keeping track of important discussions can be a challenge. I used to have trouble remembering key details from important calls. After hanging up, I’d often find myself scrambling to recall what was said. That’s when the AI-driven call summaries became my lifesaver. Now, after every call, I get an instant summary highlighting the most important points. No more scrambling to jot down notes or trying to recall key points hours later – NOTE 50 Series AI does the work for you, providing a concise rundown of the most crucial information after every call.

And it’s not just a convenience; it’s a complete paradigm shift in how we live and interact with technology. The Infinix NOTE 50 Series is like having a personal assistant in your pocket, one that anticipates your needs.

OPPO, the global leader in smartphone devices, has officially launched its latest smartphone, the OPPO A5 Pro, in Pakistan, now available nationwide starting from April 14^th. Designed to bring super durability and reliability with above-class IP69/68/66 water and dust resistance and Military grade certification, the OPPO A5 Pro delivers strength, intelligence, and sleek style that is accessible to all. 

OPPO A5 Pro was launched in an exclusive event in Lahore, which brought together OPPO’s Brand Ambassador, Fawad Khan, OPPO’s Quality Ambassador and Olympic Gold Medalist, Arshad Nadeem, top tech KOLs, influencers, OPPO Executives, OPPO Partners, and media representatives. The event featured an in-depth briefing on the OPPO A5 Pro and exclusive demonstrations of durability features. The interactive experience zone provided attendees with a hands-on experience of the device.

One of the most remarkable features of the OPPO A5 Pro is its industry-leading durability. Equipped with IP69, IP68, and IP66 water and dust resistance, providing ultimate durability that exceeds even top flagship standards. Whether you are caught in the rain or using the phone with wet or oily hands, the Pro Waterproof, OPPO A5 Pro, allows you to Embrace the Water without hesitation. With its advanced waterproofing, the OPPO A5 Pro also features Underwater Photography, enabling users to take vivid and expressive photos beneath the water’s surface.

Built to endure life’s bumps and drops, OPPO A5 Pro features double-tempered glass construction offering 160% better drop protection compared to typical smartphones. Being Pro Shock Resistant, OPPO A5 Pro provides an unparalleled level of protection against drops.

Speaking at the event, George Long, CEO of OPPO Pakistan, said, “The OPPO A5 Pro is a reflection of OPPO’s deep understanding of local market needs. We designed this device to be more than just a smartphone—it’s a dependable companion for the everyday Pakistani. With Pro-level durability, smart AI features, and elegant style, the A5 Pro is our commitment to delivering technology that empowers and inspires.”

Adding creativity and convenience to photo editing on the OPPO A5 Pro is its Pro AI, which includes AI Eraser 2.0, AI Unblur, AI Clarity Enhancer, and AI Reflection Remover, to name a few, through which users can instantly enhance, edit, and transform their photos with professional-level precision. From quick touch-ups to professional-level edits, the A5 Pro puts a Smart Life at Your Fingertips—so you can shoot, enhance, and edit like a pro.

The OPPO A5 Pro’s high-resolution 50MP Main Camera and 8MP Front Camera capture ultra-clear photos with unrivaled ease. As for imaging, the A5 Pro also brings the LivePhoto feature to this price point for the first time, enabling users to relive memories in motion.

The OPPO A5 Pro is not only smart and strong but also undeniably stylish, which feels like a pro with an ultra-slim profile. It is available in two elegant colors: Mocha Brown and Olive Green, each variant offering a distinct texture, from vegan leather to matte finishes, that adds to its premium look and feel.

OPPO A5 Pro is not only your stylish and durable companion but also your ultimate entertainment partner. With AI GameBoost for ultra-smooth gameplay and a smart VC Cooling System that keeps things cool under pressure, it delivers up to 5 hours of steady, immersive gaming—no lag, no heat, just pure play.

A5 Pro brings a massive 5,800mAh battery—so no tension while binging on your favorite shows or gaming for hours. OPPO’s advanced battery technology ensures that even after 1,600 charge cycles, it still retains 80% capacity. Backed by the Snapdragon® 6s Gen 1, up to 8GB RAM, and 256GB storage, it delivers smooth, reliable performance. With ColorOS 15 Lite and OPPO’s Trinity Engine, everything runs faster, steadier, and smarter —all at an affordable price.

With its combination of strength, intelligence, and style, the OPPO A5 Pro is now available for purchase across Pakistan at authorized OPPO stores and online at Daraz. With its powerful combination of Pro Waterproof, Pro Shock Resistant, Pro AI, and Pro Style, the OPPO A5 Pro is ready to Always be Pro with You.

In line with its core mission to empower farmers and transform Pakistan’s
agriculture landscape, HBL Zarai Services Limited (HZSL) has launched its wheat procurement initiative
under its flagship retail brand ANAAJ, staying true to its motto “Khet Say Dastarkhwan” — a compelling
expression of the Farm to Fork model.
Crop procurement is primarily one of HZSL’s core service offerings and has been consistently practiced to
support farmers by ensuring fair market access, transparent pricing, and timely payments. HZSL’s
procurement journey began with maize, followed by sesame, which was successfully exported to China;
and then expanded into rice procurement, leading to the launch of the company’s first consumer-facing
retail brand. With wheat now added to the portfolio, HZSL is reinforcing its commitment to building a
structured and sustainable market for growers.
HZSL places strong emphasis on farmer convenience and financial inclusion. As of today, the majority of
the farm produce has been procured from small farmers, further reflecting the company’s commitment to
supporting those at the heart of Pakistan’s agriculture sector. In most cases, spot payments have been
made promptly at the time of procurement, with the remaining balance cleared as per the terms of the
contract. Payments are made directly into the farmers’ bank accounts, reinforcing transparency, security,
and access to formal financial systems — a key step toward empowering smallholders and reducing
reliance on informal lending.
“Our mission has always been simple — support the farmer at every step,” said Mr. Amer Aziz, CEO of HBL
Zarai Services Limited. “From providing free agronomy services to quality inputs and mechanization, and
now procurement for our own ANAAJ brand, we are committed to building an ecosystem that ensures the
farmer thrives. ‘Khet Say Dastarkhwan’ is not just a slogan; it is a system of accountability, quality, and
inclusion.”
This wheat procurement initiative is also closely aligned with the Government of Pakistan’s vision to uplift
rural communities through direct-to-market solutions, modernized agriculture practices, and enhanced
financial inclusion; with the private sector playing a important role in driving this transformation.
At the core of HZSL’s model are its Zarai Deras; integrated agri-support hubs strategically established
across Pakistan. These centers provide expert agronomy advisory, certified farm inputs, mechanization
services, procurement facilitation, and banking access — all under one roof. They are designed to bring
structure, trust, and efficiency to Pakistan’s fragmented agriculture landscape.
Complementing this is Zarai Dost, HZSL’s branded rural retail initiative operating at the village and chak
level, enabling last-mile delivery of essential agri-products and services to farmers in even the most remote
areas.
With every harvest procured and every farmer empowered, HZSL is reaffirming its vision to build a modern,
inclusive, and farmer-driven agri-ecosystem, one that places the grower at the center of Pakistan’s food
security and economic growth.

Smartphones have come a long way from just being communication devices. Today, thanks to AI, they are intelligent companions that understand users better than ever. The Infinix NOTE 50 Series is at the forefront of this transformation, bringing AI features that redefine the smartphone experience. With its One Tap Infinix AI, users can unlock a world of smart optimizations that enhance everyday usage.

Worried about running out of battery at the worst moment? AI-driven power optimization in the NOTE 50 Series ensures smarter energy consumption. It learns usage patterns and adapts, preserving battery life while maximizing efficiency. With All-Round FastCharge 3.0, including a blazing 90W wired charging and 30W Wireless MagCharge, your phone stays powered up with ease.

Are you tired of struggling with bad lighting or blurry shots? The AI-enhanced camera on the NOTE 50 Series intelligently adjusts to lighting conditions, detects scenes, and applies enhancements for stunning photos.

The modern AI voice assistants in the NOTE 50 Series make life easier by understanding natural speech patterns, responding to commands seamlessly, and even translating languages in real time. Whether setting reminders, managing schedules, or screening spam calls, the AI assistant acts like a personal support, ensuring effortless productivity.

As AI continues to evolve, smartphones will only get smarter, predicting needs, learning habits, and making everyday life simpler. With Infinix leading the charge, the future of mobile technology is already here.

Language has always served as a bridge between cultures, but for many, it can also act as a barrier. Differences in language can make meaningful conversations challenging. Whether you are connecting with international colleagues, making new friends, or traveling to foreign countries, the inability to communicate fluently can be frustrating. However, the Infinix NOTE 50 Series features exceptional AI capabilities that can act as your personal translation assistant, helping to overcome these communication obstacles.

As someone who has always been fascinated by different cultures, I’ve long dreamed of learning French to connect with the rich heritage and vibrant communities across the French-speaking world. However, staying connected with my online friends in France was a challenge. Every conversation required me to juggle between multiple translation apps, and I tried every translation tool out there, but nothing could replicate the flow of natural conversation.

However, everything changed the moment I discovered the Double Call Translation feature on the Infinix NOTE 50 Series. Powered by the phone’s One Tap AI capabilities, communication is now seamless. I can speak freely on calls, and the Infinix AI Phone translates in real-time, making conversations feel effortless.

Waiting around for your phone to charge? Feels like something from 2015, right? Back then wireless and even air charging used to feel like a dream, but with all the crazy advancements showcased at MWC (Mobile World Congress) 2025, it all feels real now.

The one leading the way with charging technology is Infinix with its NOTE 50 Series, it not only offers a 90W wired charger that goes 0-100% in minutes but also a 30W wireless MagCharger that was previously only seen in Apple.

With the Infinix NOTE 50 Series, a quick plug-in or a wireless boost is all it takes to stay powered up. So, whether you’re dashing out the door or just not in the mood to deal with cables, fast and hassle-free charging has you covered. Plus, with a free 20W MagPower with NOTE 50 Series phone, wireless charging is now easier and accessible more than ever.

Are you ready to ditch the cords? We’ve come a long way from the days of carrying bulky chargers and being glued to wall sockets. What once took hours now only takes minutes, with fast-charging innovations powering up devices in the blink of an eye. Wireless charging, reverse power sharing, and long-lasting batteries have freed us from the constant hunt for outlets.

Fast-forward to today, where Infinix is pushing charging speed in NOTE 50 Series beyond 90W wired and 30W wireless, which is one of its kind in Android, making tangled cables a thing of the past. This game-changing wireless charging solution combines the convenience of cable-free charging with the speed and efficiency of advanced fast-charging technology.

Moreover, one of the standout features of the Infinix NOTE 50 Series is its All-Round FastCharge 3.0, allowing users to charge their devices from 0 to 100% in mere minutes, eliminating the frustration of extended charging times and ensuring a seamless, uninterrupted user experience. No more planning your schedule around charging—just plug in, power up, and ditch the cords.

Infinix, the leading smartphone brand in Pakistan, has officially launched the NOTE 50 Series, which uniquely blends metal craftsmanship with innovative AI features and extraordinary charging capabilities. Starting from PKR 64,999/- the NOTE 50 Series is now available nationwide and online on X-park with exclusive gifts for early buyers and free MagPower with every purchase.

The Infinix NOTE 50 Series is set to revolutionize your past perception of AI. With the powerful DeepSeek R1 seamlessly integrated into its core, this series represents a remarkable leap forward in AI technology. One of its standout innovations is AI Live Call Translation, which enables real-time, two-way translation during phone calls, breaking language barriers effortlessly. Complementing this is the AI Call Summary feature, which automatically transcribes and summarizes key points from calls, ensuring users never miss important details. Additionally, the series introduces advanced AI Health Monitoring, tracking vital health metrics like heart rate, stress levels, and sleep patterns, offering users valuable insights into their well-being. The NOTE 50 Series is more than just a smartphone; it’s an AI companion designed for seamless communication, enhanced productivity, and personal health management.

The Infinix NOTE 50 Series is crafted with precision, featuring an Armor Alloy Metal body that not only enhances durability but also exudes a premium feel. Designed for those who appreciate both style and strength, the NOTE 50 Series delivers a refined aesthetic with a solid grip, making it the perfect blend of elegance and resilience.

Talking about the latest launch, Infinix CEO Simon Feng said: “The NOTE 50 Series embodies our commitment to driving meaningful innovation that enhances the daily life experience of our users. From AI-powered intelligence to super-fast charging speeds, this device is built to empower users with performance, efficiency, and durability like never before.”

Moreover, the Infinix NOTE 50 Series takes charging to the next level with All-Round FastCharge 3.0, ensuring speed, convenience, and safety. With 90W fast wired charging and 30W wireless MagCharger, you can power up your device in minutes, keeping you connected without long waits. To give its users a complete wireless charging experience, 20W wireless MagPower is included free with every purchase of NOTE 50 Series.

TCL, Pakistan’s No. 1 LED TV brand, continues to push the boundaries of home entertainment with the launch of its latest P7K and P8K QLED TV series. These cutting-edge QLED TVs are designed to deliver a premium visual and audio experience, boasting advanced features that cater to movie lovers, gamers, and tech enthusiasts alike.

P7K and P8K series are equipped with upgraded Colorful Quantum Crystal technology and an HVA panel, ensuring stunning picture quality with vibrant colors and deep contrasts. The QLED TV with AiPQ Processor optimizes visuals for an immersive experience, while Dolby Vision empowers content to display greater color depth and incredible contrast in movies, TV shows, and games, providing you with an immersive picture quality experience. With Miracast and now even Airplay, upgrade your experience by casting your device to your BIG screen TV and enjoying stunning 4K resolution. Seamlessly connect your Apple device and take full control of your work with the ease of Wi-Fi. Both series also feature 4K resolution, a slim, unibody structure, and a bezel-less full-screen design, making them the perfect centerpiece for any home entertainment setup and enhancing the aesthetics of any space.

The P7K series features a 2.0 CH Speaker system, delivering immersive sound quality with Dolby Atmos and DTS X. Gamers will appreciate the 120Hz Game Accelerator and Game Bar, ensuring smooth gameplay with minimal lag. This series is available in screen sizes ranging from 43 to 85 inches, catering to diverse viewing preferences.

On the other hand, the P8K series offers a 2.1 CH Speaker system, providing enhanced surround sound. It also boasts a 144Hz VRR (Variable Refresh Rate) and Game Bar, delivering ultra-smooth gameplay for competitive gamers. The P8K series is available in screen sizes from 50 to 98 inches, offering a superior visual and gaming experience.

Majid Khan Niazi, Director of Marketing for TCL Middle East and Africa, commented, “At TCL, we are committed to revolutionizing home entertainment by integrating the latest technology into our products. The P7K and P8K series showcase our dedication to providing consumers with high-quality picture, immersive sound, and seamless gaming experiences. These TVs are designed to cater to a wide range of entertainment needs, making every moment at home more enjoyable.”

With the launch of the P7K and P8K QLED TV series, TCL reaffirms its position as a leader in the home entertainment industry, bringing cutting-edge innovation and unmatched performance to consumers.

PK7 and PK8 QLED TV Series are now available nationwide at all dealerships and TCL flagship stores. Customers can visit and purchase their favorite products today!

For more information and to purchase TCL’s latest range, visit: [https://www.tclpakistan.com]

Ever noticed how the finest watches, luxury cars, and high-end gadgets all have one thing in common? Metal. There’s something undeniably premium about its cool, smooth touch—the way it feels substantial without being heavy, sleek without being fragile. A metal body design isn’t just about durability; it’s a statement of sophistication and expert craftsmanship. It reflects precision engineering, where every curve and edge is meticulously shaped for both strength and elegance. The way light dances off its polished surface, the seamless construction that feels like a single, sculpted masterpiece—this is what premiumness looks and feels like.

The turning point came with the introduction of metal-bodied smartphones like the iPhone 5 (2012), which featured an aluminum unibody design that redefined premium aesthetics and build quality. This shift marked a new era in smartphone design, proving that metal could offer both strength and sophistication. The transition to metal frames not only improved structural integrity but also elevated the user experience, making devices feel more solid and luxurious.

Before the iPhone 5, some manufacturers had already experimented with metal in smartphone construction. One of the earliest examples was the Nokia 8800 (2005), a luxury phone featuring a stainless-steel body that exuded elegance and durability. Similarly, the HTC Legend (2010) introduced a unibody aluminum design that set a new standard for build quality in Android smartphones. The HTC One M7 (2013) further refined this approach, combining sleek design with a robust metal chassis that became an industry benchmark.

Samsung also explored metal construction with the Galaxy Alpha (2014), which was the company’s first smartphone with a metal frame, signaling its transition from plastic to more premium materials. This move was solidified with the release of the Galaxy S6 (2015), which featured a glass-and-metal design that became a staple in Samsung’s flagship series.

While metal brought numerous advantages, such as durability and a premium feel, it also posed challenges. Metal bodies could interfere with wireless signals, making antenna design more complex. Apple addressed this issue with plastic antenna bands in the iPhone 6 (2014), a design choice that became widely adopted by other manufacturers. Additionally, metal made phones slightly heavier, and it was prone to dents and scratches, leading some brands to explore hybrid materials that combined metal with other elements for enhanced resilience.

This legacy continues with the NOTE 50 Pro, featuring Armor Alloy Ultra Resilient Metal—an innovative material that offers lightweight strength and excellent scratch resistance. Unlike traditional materials, this advanced metal provides superior durability without compromising on style, ensuring that modern smartphones can withstand the rigors of daily use while maintaining a sleek, premium aesthetic.

The shift from plastic to metal in smartphone construction is more than just a change in materials—it is a testament to the industry’s commitment to excellence. As users continue to demand stronger, sleeker, and more durable devices, metal remains at the forefront of smartphone design. The NOTE 50 Series stands as a shining example of how cutting-edge engineering and high-quality materials come together to create a device that is as stylish as it is robust. This is not just an evolution; it is a revolution in smartphone craftsmanship.