OPPO, the global leader in smartphone devices, has launched the all-new Reno14 Series in Pakistan, bringing users a stunning blend of AI innovation, photography excellence, and aesthetic craftsmanship. Now available for Pre-order, the Reno14 series comes in 3 variants, Reno14 F 5G, Reno14 5G, and Reno14 Pro 5G, which combine OPPO’s cutting-edge AI Flash Photography with a stunning Iridescent Mermaid Design.

The Reno14 Series introduces AI Flash Photography, a breakthrough triple-flash camera system that redefines low-light photography.

Whether capturing low-light portraits or zooming in for detail-rich close-ups with a 3.5x telephoto camera, the Reno14 Series ensures clear, vivid, and studio-level results even after dark. Users can easily capture bright shots with a striking, three-dimensional effect while maintaining natural skin tones in low-light environments.

The AI Livephoto brings static images to life, allowing users to relive moments with motion. Equipped with tools like AI Recompose, AI Eraser, AI Unblur, AI Reflection Remover and AI Perfect Shot, OPPO’s all-in-one AI Editor 2.0 eliminates the need for external apps and makes pro-level editing just a tap away.

OPPO also excels in AI features beyond photography. Starting with the Gemini collaboration, users can expect a host of enhanced AI-powered experiences and upgrades to existing tools that make daily use smarter and more efficient.

The Reno14 Series stuns with an Iridescent Mermaid Design, made possible by 12 layers of microtextures for a shimmering, color-shifting effect. The unibody glass back, ultra-thin screen bezels, and IP69-rated durability offer a  premium feel while ensuring toughness.,

AI-powered features like AI LinkBoost 3.0, AI Clear Voice, AI Call Translator, and AI Recording Summary make everyday use smarter and more efficient.

Running on ColorOS 15 (Android 15), all models promise five major software upgrades, smoother animations with the Luminous Rendering Engine, and consistent reliability via the Trinity Engine.

“The Reno14 Series is a testament to OPPO’s commitment to meaningful innovation,” said George Long, CEO of OPPO Pakistan. “By integrating intelligent AI capabilities with exceptional design and camera capabilities, we are making everyday tasks smarter, faster, and more intuitive.”

Whether you’re multitasking, gaming, or creating content, the Reno14 Series delivers uninterrupted performance with advanced chipsets across the range. Reno14 5G features the MediaTek Dimensity 8350, 6,000mAh battery and 45W SUPERVOOC™ fast charging. A 120Hz refresh rate ensures fluid visuals, while AI HyperBoost 2.0 enables smooth and lag-free gameplay with stable frame rates, making the Reno14 Series an excellent choice for mobile gamers.

The Reno14 and Reno14 Pro feature an advanced cooling system that ensures powerful performance with balanced heat dissipation during extended gaming sessions. But it’s not just built for gaming, it’s designed to handle real-world usage in Pakistan’s intense heat. Whether you’re multitasking, switching between apps, or performing heavy tasks, the cooling system keeps your device running smoothly and efficiently.

The OPPO Reno14 Series is now available for Pre-order through official OPPO retailers and OPPO online stores with exclusive offers. Designed with a focus on AI-powered creativity, powerful performance, and iconic design, it sets a new benchmark for smartphones in its category.

With no IFRS Accounting Standard dedicated to accounting for carbon-related instruments, a new global study by ACCA (the Association of Chartered Certified Accountants)and the Adam Smith Business School at the University of Glasgow reveals the growing complexity and diversity in how companies account for these instruments,  and the consequences for various stakeholders in the corporate reporting ecosystem. The study, Reality of accounting for carbon-related instruments, analyses the annual reports of 300 companies in high-emitting sectors across the globe.

“Without guidance from standard setters, companies are developing their own accounting policies and providing information based on their own discretion. While the application of judgement when applying accounting policies is welcome, the use of substantially different accounting policies and different terms to describe these instruments, undermines transparency and comparability,” said Dr Ioannis Tsalavoutas, professor of accounting at the University of Glasgow.

ACCA supplements the research report with two articles giving both decision-makers and finance teams practical insights about the drivers for and implications of engaging with these instruments, plus a practical workflow that is based on existing IFRS Accounting Standards. The articles also reveal the real-world implications for employees, customers and investors navigating ESG claims, tax uncertainties and reputational pressures.

“Good quality information about carbon-related instruments would benefit a broad spectrum of stakeholders in the corporate reporting ecosystem,” said Aaron Saw, head of corporate reporting insights – financial at ACCA. “Our research provides a glimpse into the complex landscape and offers a starting point for purpose-driven accounting and reporting of carbon-related instruments.”

The world needs a future-ready standard for a growing challenge

The lack of a global accounting standard for carbon-related instruments is already creating challenges for investors and companies alike. This study urges the creation of a global accounting standard for carbon-related instruments to enable consistent accounting treatments and disclosure of relevant information. The standard should help companies determine:

·         the appropriate scope when accounting for each carbon-related instrument that faithfully represents its nature, function and intended use

·         when and how to recognise the instrument

·         the appropriate measurement approaches, and

·         relevant disclosures to enable users to evaluate the financial effects of such an instrument on the company, including its nature, function and intended use.

Introducing an overarching term, such as “carbon-related instruments”, would help to harmonise description across markets.

ACCA urges finance professionals, regulators, and standard-setters to explore the research report and articles and contribute to shaping the future of accounting for and reporting of carbon-related instruments. By aligning practice with purpose, we can build clarity, consistency and trust in the carbon markets.

The Power Couple Is Back—And They’re Owning the Spotlight

What started as a blurry, mysterious post has now taken social media by storm. A few days ago, Shuja dropped an intentionally hazy selfie that had fans guessing — is that Sehar next to him? The internet went into detective mode, zooming, cropping, and speculating. And just when curiosity peaked, Sehar dropped a photo that set the internet ablaze, posing alongside none other than Shuja Asad.

The speculation caught fire almost instantly: Are they back together? Is this for a new drama… or something even bigger?

But it wasn’t just a casual hangout or a paparazzi moment; it was something bigger. The two stars have officially teamed up, and fans can’t get enough of the duo’s effortless vibe and charm. And the big reveal? They’re together for the launch of the OPPO Reno14 Series, a phone that promises to be just as sleek, stylish, and sensational as the duo themselves.

With its AI flash photography, 3.5x telephoto camera, and sleek iridescent mermaid design, the Reno14 series is engineered for those who love the spotlight just like Sehar and Shuja. Whether it’s shooting in low light, editing on the go, or simply making a statement, the Reno14 Series promises a smartphone experience as effortlessly stunning as this power couple.

Stay tuned for the official launch of the stunning OPPO Reno14 Series because when these two come together, magic isn’t just expected… it’s guaranteed.

TCL, Pakistan’s No.1 LED TV Brand, proudly announces the launch of its most advanced air conditioning innovation to date, FreshIN 3.0. Designed to redefine home comfort and wellness, the FreshIN 3.0 introduces smart air management that goes beyond just cooling, offering a healthier, quieter, and more connected living experience.

At the heart of FreshIN 3.0 is TCL’s revolutionary Fresh Air Inlet with Oxygen Boost, which brings in purified, fresh outdoor air, significantly improving indoor oxygen levels, a game-changing feature for modern Pakistani households increasingly concerned about indoor air quality.

What truly sets FreshIN 3.0 apart is its built-in smart air quality sensors, which monitor and display real-time air quality directly on the unit. For the first time in Pakistan, users can instantly know the purity level of the air they breathe, adding a new layer of transparency and trust to their cooling solution.

Other standout features include:

• QuadruPuri Multi-Layer Filtration System that eliminates PM2.5 particles, dust, odors, and harmful airborne pollutants.
• Ultra-quiet operation at just 16 dB, making it the quietest in its category — ideal for bedrooms and study areas.
• Gentle Breeze Mode for soft, natural airflow that supports peaceful sleep and relaxation.
• Smart connectivity with full compatibility with the TCL Home App, Google Home, and Amazon Alexa for seamless voice and remote control.
• A sleek, minimalist design tailored for urban interiors.

Commenting on the launch, Majid Khan Niazi, Director of Marketing at TCL Middle East and Africa, said:
“With FreshIN 3.0, TCL is transforming air conditioning into a complete wellness experience. This is not just about cooling anymore — it’s about healthier air, smarter living, and a commitment to environmental quality inside the home. We’re proud to introduce this breakthrough product to Pakistani consumers.”

The TCL FreshIN 3.0 is available nationwide in inverter wall-mounted and floor-standing 2.0-ton options, starting at PKR 184,900. Consumers can purchase it through TCL flagship stores, authorized retailers, and online at www.tclpakistan.com.

In a landmark achievement that underscores Pakistan’s growing prominence in the global technology landscape, the Silicon Block of CBD NSIT City developed by the Punjab Central Business District Development Authority (PCBDDA), also known as Central Business District Punjab (CBD Punjab), has officially been declared a Development Zone by the Special Technology Zones Authority (STZA).

The Silicon Block is strategically planned to serve as a dedicated ecosystem for cutting-edge innovation. The declaration by STZA marks a pivotal step in transforming Punjab into a nucleus for technological advancement, attracting both local and international enterprises specializing in Artificial Intelligence, Internet of Things (IoT) Blockchain, software development and research and development (R&D) facilities.

Commenting on this milestone, CEO CBD Punjab, Imran Amin, stated, “The designation of our Silicon Block as an STZA-approved Development Zone reinforces our commitment to driving economic progress through technology. It opens the doors to global collaboration, investment, and the creation of high-value jobs in Punjab. Our vision is to create an environment where innovation flourishes, ideas transform into scalable solutions, and Pakistan stands tall on the global tech map.”

The STZA recognition not only brings significant national prestige but also unlocks a comprehensive suite of incentives aimed at fostering business growth. Investors and enterprises setting up within the Silicon Block will benefit from streamlined regulatory support, tax exemptions, and access to state-of-the-art digital infrastructure a critical factor in nurturing startups and established tech giants alike.

Designed to keep pace with rapid advancements in the global tech industry, the Silicon Block offers a master-planned environment tailored to the needs of modern enterprises. From flexible office spaces and collaborative work zones to smart urban amenities, the project aims to set new standards in urban planning and tech-focused development.

This milestone is yet another testament to CBD Punjab’s dedication to pioneering transformative projects that contribute to economic diversification and national development. The Silicon Block, as part of Pakistan’s first and largest IT city NSIT City is envisioned to create thousands of direct and indirect employment opportunities, attract significant foreign investment and serve as an incubator for groundbreaking ideas and disruptive technologies.

With the official STZA approval now in place, CBD Punjab is actively inviting technology leaders, venture capitalists and innovative startups to explore the unmatched potential of the Silicon Block. By doing so, it reaffirms its commitment to shaping a digital, prosperous and future-driven Pakistan turning vision into reality, one development at a time.

The countdown has begun! realme is gearing up for the much-awaited launch of the realme 14 Series 5G on July 14, featuring Pakistan’s first and fastest mid-range processor, the Snapdragon 6 Gen 4. Many users in Pakistan have long struggled with phones that lag during demanding tasks, causing frustration and interruptions at critical moments. The realme 14 Series 5G aims to eliminate this lag by delivering powerful performance that keeps up smoothly with multitasking, gaming, and everyday use.

Another common issue faced by users is overheating, which not only affects comfort but also leads to slower performance and shorter device lifespan. To address this, the realme 14 Series 5G features a bionic cooling system with a 6050mm² heat dissipation area — the segment’s largest, ensuring exceptional thermal management. Combined with the Snapdragon 6 Gen 4’s smart design, this advanced system keeps the phone cool even during extended heavy use, so users can enjoy uninterrupted performance without worrying about their device heating up.

Battery drain is also a major concern, especially for those who rely on their phones throughout the day. With a 35% improvement in energy efficiency, the Snapdragon 6 Gen 4 enables the realme 14 Series 5G to consume less power, offering longer usage time and improved productivity with reduced battery drain.

Boasting the highest Antutu score in its segment at over 800,000, the realme 14 Series 5G sets a new benchmark for mid-range smartphone performance in Pakistan. This launch marks a new era as the realme Number Series continues its strong commitment to delivering flagship-level technology tailored for both gamers and everyday users. Expected to launch in the under PKR 100,000 range, the realme 14 Series 5G promises the smoothest, coolest, and most powerful experience ever seen in this segment.

With the realme 14 Series 5G, the future of mobile performance in Pakistan looks brighter, faster, and cooler than ever before. Stay tuned for the big reveal on July 14: Pakistan’s next-generation smartphone experience is about to begin.

Bank Makramah Limited (BML) is making significant strides in its recapitalization efforts, reinforcing its commitment to long-term financial stability and growth. This progress is supported by a recent PKR 5 billion deposit from His Excellency Nasser Abdulla Hussain Lootah, BML’s esteemed Sponsor. This amount, to be recorded as an advance against share subscription pending regulatory approvals, follows his earlier PKR 10 billion capital injection in 2023. In addition, the proposed merger of Global Haly Development Limited, a company owned by the Sponsor, into BML reflects his substantial commitment, which will total PKR 41 billion. The Bank extends its deepest gratitude to the Sponsor for his unwavering support and vision for BML and Pakistan’s banking sector.

In a concurrent strategic move, BML’s Board of Directors has approved the sale of Cullinan Tower in Clifton, Karachi, for a confirmed offer of PKR 12 billion. This landmark transaction represents a major step, which will result in significant liquidity and capital gains for the Bank.

Further bolstering its financial position, the Bank is in the final stage of recovering over PKR 13 billion of its legacy non-performing loans in the near future resulting in a strong impact on its profitability and capital base.

All of the above initiatives are projected to increase BML’s net assets by around PKR 50 billion. This shall further strengthen the Bank’s commitment to better serve its customers and play a significant role in the financial sector of Pakistan.

TCL, Pakistan’s No. 1 LED TV brand, proudly unveils its latest premium innovation, the C7K QLED TV series, now officially available across Pakistan. This launch marks a new chapter in next-level home entertainment, offering an ultra-premium cinematic experience with groundbreaking display technology and immersive audio performance.

The TCL C7K series brings together cutting-edge QLED with Mini LED technology, delivering exceptional picture quality with vivid colors, ultra-deep blacks, and lifelike brightness levels, peaking at up to 3000 nits. With 2048 precise dimming zones, every frame is rendered with enhanced depth, detail, and dynamic contrast, making it the ultimate display solution for modern homes.

The C7K comes equipped with a Bang & Olufsen 2.1 CH Hi-Fi sound system, engineered to provide a theater-like audio experience right in your living room. Combined with an ultra-slim design, the series blends seamlessly into any premium interior, redefining the aesthetics of luxury entertainment.

Available in 75”, 85”, and 98” screen sizes, the TCL C7K series is crafted for immersive viewing and next-gen gaming. Its native 144Hz refresh rate ensures smooth, fluid motion, making it ideal for high-speed sports, action movies, and competitive gameplay.

Director of Marketing at TCL Middle East and Africa, Majid Khan Niazi stated, “With the C7K Series, we’re redefining what premium home entertainment means in Pakistan, It’s not just about screen size and specs, it’s about creating an unforgettable viewing experience powered by top-tier innovation, design, and sound.”

Positioned as a flagship product, the TCL C7K QLED TV series is designed for discerning consumers who seek unmatched picture precision, expansive screens, and seamless smart integration, transforming ordinary living rooms into luxury entertainment hubs.

The C7K Series is now available nationwide at TCL flagship stores, official retailers, and online at www.tclpakistan.com.

Future ACCA Qualification unveiled as employers look to accountants to take broader role in embracing AI-driven technology and driving sustainable business

Global accountancy body ACCA (the Association of Chartered Certified Accountants) has announced a redesign of its gold standard ACCA Qualification focused on a redefinition of accountancy which is expanding and reshaping the role of the profession.

 The redesign reflects the increasing role of accountants in driving the widening value needed for business success, combining profitability with ethics, sustainability, the ability to leverage new technology and the agility to deal with economic volatility. Similar changes are being seen in the public sector.

Responding to and anticipating the evolving needs of employers, the changes build on the current strengths of the ACCA Qualification. They will introduce a more integrated learning and assessment experience, including AI-enhanced learning journeys, designed to equip the next generation with the professional skills and technical expertise they need to succeed in a dynamic and volatile world.

The announcement follows extensive consultation with members, employers and learning providers around the world, as well as representatives of Gen Z. The redesigned qualification will be introduced from mid-2027.

Helen Brand, chief executive of ACCA, said: ‘Accountancy is being redefined. Accountants are drivers of sustainable business, promoters of social value, and enablers of new technologies. They are sharpening their financial and ethical skills for a changed world of ever-shifting opportunities and challenges. They innovate with new business models and fresh thinking about what success looks like. They focus on people, planet and prosperity to create value for all.

‘The changes we’re making will equip the next generation for this exciting new future that will bring wider and more varied opportunities.’

Employability is a key focus of the changes, which include the introduction of Employability Modules at each of the qualification’s three levels, providing simulated work experiences on topics such as digital tech, ethics, sustainability and business management.

Enhanced awards and designations recognise achievement and allow students to demonstrate their skills to employers at every stage of their ACCA journey.

Technology, sustainability and ethics, already integral to the ACCA Qualification, will be interwoven at every stage. Another innovation is a new Data Science Professional exam which students can choose as an option at the final ‘Strategic Professional’ level.

Assad Hameed Khan, who heads ACCA in Pakistan, said: ‘The ACCA Qualification has always been the gold standard, globally recognised and highly valued by employers in Pakistan.  It will remain as rigorous, relevant, and future-focused as ever, with an even sharper focus on employability.

‘The redesigned qualification comes together as a unified experience at each of its three levels with learning guidance and support, assessments, employability support, and help to develop skills.  Students will benefit from tailored learning journeys supported by AI technology and a digital mentor.’

ACCA has prepared a smooth transition for all students currently on, or about to start, their ACCA journey. Existing achievements will be recognised and there will be no disadvantage in terms of progression and the cost to complete the qualification.

ACCA students will continue to benefit from the opportunity to attain a world-leading academic qualification alongside their ACCA studies with our new BSc (Hons) Professional Accountancy collaboration with the University of London.ACCA is known for its focus on inclusion and opportunity. A redesigned ‘Foundations’ route requiring no prior qualifications provides those not meeting the entry criteria for the ACCA Qualification with a way to meet it. Find out more at accaglobal.com

TCL Introduces FreshIN 3.0 Air Conditioners in Pakistan at ‘FreshIN Experience’ Event, Promoting Smarter, Healthier Living

TCL, Pakistan’s No. 1 LED TV brand and a global leader in smart home technology, hosted an immersive lifestyle experience at AristoPolo, DHA Phase 8, Lahore, to mark the official launch of its latest innovation, the TCL FreshIN 3.0 Air Conditioner. The event set the tone for a new era of fresh, healthy, and intelligent living with the introduction of TCL’s most advanced air system to date.

Bringing together a curated mix of lifestyle and wellness influencers, celebrities, and TCL’s business partners from across Pakistan, the event celebrated TCL’s commitment to transforming everyday comfort through innovation. Guests were welcomed into a vibrant, forest-inspired space filled with greenery and nature-themed décor.

A series of immersive and interactive activities reflected the core message of “breathe better, live smarter.” Guests participated in a guided breathing activity, representing clean, oxygen-rich air and the freshness FreshIN 3.0 delivers. A pottery-making station allowed participants to unwind and express creativity, mirroring calmness and natural connection. A painting activity added a touch of personalized expression, letting attendees explore wellness through art. These thoughtfully designed engagements made the FreshIN Experience both memorable and meaningful.

The TCL FreshIN 3.0 is more than just an air conditioner; it’s a complete Fresh Air System designed to improve indoor air quality by actively bringing in and purifying outdoor air. It features a dedicated Fresh Air Inlet, Oxygen Boost technology, a QuadruPuri Filtration System, a real-time Air Quality Display, and ultra-quiet operation at 16 dB. With TCL’s proprietary T-AI energy-saving technology, Gentle Breeze Mode, and smart connectivity via app and voice control, FreshIN 3.0 brings together health, comfort, and convenience in one smart package.

Majid Khan Niazi, Director of Marketing at TCL Middle East and Africa, stated, “The launch of FreshIN 3.0 represents TCL’s ongoing mission to enhance everyday life through innovation. In a time where clean indoor air is more important than ever, this product redefines what an air conditioner can do, not just cooling, but contributing meaningfully to our health and well-being.”

The launch reaffirmed TCL’s position as a forward-thinking brand, continuously pushing boundaries in home technology with user-centric innovation. TCL FreshIN 3.0 is now available at TCL flagship stores and authorized dealers nationwide. To learn more or place an order, visit www.tclpakistan.com.