Smartphone theft? Old news. But letting a thief walk away smiling? Not with the Infinix HOT 60 Series. Armed with its iconic Anti-Theft Trilogy, this phone doesn’t go down; it fights back.

With just three taps, you can remotely lock your device, effectively rendering it inaccessible. Still concerned? The 3-meter GPS tracking shows you exactly where it is located.

But if recovery’s a no-go, here’s the real mic drop: Data Nuke. One tap and BOOM, all your data goes poof like it was never there. No leaks, no receipts, no regrets.

If you’re concerned about losing your phone, this smart security system provides not only protection but also peace of mind. Now that’s what we call complete phone protection with the Infinix Hot 60 series.

TCL, Pakistan’s No.1 LED TV brand and the world’s No.1 Mini LED and Ultra-Large TV brand, has cemented its leadership in home entertainment by clinching five prestigious EISA Awards, Europe’s top honor for audio-visual innovation. Dominating both the Home Theatre Display & Video and Home Theatre Audio categories, TCL’s win showcases its relentless pursuit of groundbreaking advancements in large-screen brilliance and QD-Mini LED precision, now available for Pakistani consumers.

Leading the charge, the TCL 98-inch C8K earned the EISA STATEMENT TV 2025–2026 award for its revolutionary design and visuals, while the TCL 85C9K won the EISA HOME THEATER MINI LED TV 2025–2026 title, setting a new standard for cinematic immersion. The TCL 75C7K was named EISA FAMILY TV 2025–2026 for its blend of clarity and smart functionality, and the TCL 55C6K took home EISA GAMING TV 2025–2026, a must-have for next-gen gamers. Rounding out the accolades, TCL’s Q65H Soundbar earned the EISA BEST BUY SOUNDBAR 2025–2026 award, delivering theater-quality audio at unbeatable value.

TCL 98C8K: EISA “STATEMENT TV 2025-2026”
Chosen as EISA STATEMENT TV 2025–2026, the TCL 98C8K sets a new benchmark in large-screen excellence with TCL’s industry-first architecture and premium materials, featuring a Virtually ZeroBorder display for maximum immersion. Its upgraded CrystGlow WHVA panel delivers a 7,000:1 contrast ratio, 0.5% low-reflection film for reduced glare, and a 40% ultra-wide viewing angle. Combined with TCL’s All-domain Halo Control Technology, it ensures precise light and shadow control with exceptional brightness, contrast, and detail in every frame.

TCL 85C9K: EISA “HOME THEATER MINI LED TV 2025-2026”
As TCL’s flagship model, the 85C9K delivers an uncompromising cinematic experience with a Virtually ZeroBorder display and CrystGlow WHVA Panel for immersive visuals, ultra-wide viewing angles, and consistent picture quality. Powered by QD-Mini LED Technology, this Precise Dimming Series TV offers 5,184 brightness zones and 6,500 nits peak brightness for detailed light and shadow transitions, while Audio by Bang & Olufsen ensures equally stunning sound.

TCL 75C7K: EISA “FAMILY TV 2025-2026”
Winner of EISA FAMILY TV 2025–2026, the 75C7K is the ultimate hub for family entertainment, combining advanced QD-Mini LED technology with stunning brightness, contrast, and color accuracy in an ultra-slim design. Powered by the TSR AiPQ Processor, it optimizes picture quality to content and preferences, while Google TV enables personalized content and smart home control. Features like Kids Profiles, Art Gallery Mode, and TÜV-certified low blue light protection ensure a safe, engaging experience for all ages.

TCL 55C6K: EISA “GAMING TV 2025-2026”
Built for gamers, the 55C6K offers a QD-Mini LED display with a native 4K 144Hz refresh rate for ultra-smooth, stutter-free gameplay. The immersive ONKYO 2.1 Hi-Fi sound system enhances every gaming session, while Game Master Mode, AMD FreeSync, and SuperWide GameView deliver responsive, next-level performance.

TCL Q65H Soundbar: EISA “BEST BUY SOUNDBAR 2025–2026”
Pushing the boundaries of audio innovation, the Q65H Home Theater Soundbar features RAY·DANZ, TCL’s proprietary acoustic technology designed to precisely direct sound through a custom structure, creating a wide soundstage for an incredible cinematic audio experience.

Speaking about this achievement, Majid Khan Niazi, Director of Marketing at TCL Middle East and Africa, said, “These five EISA awards are a proud milestone for TCL globally and in Pakistan. They represent our mission to bring the world’s most advanced display and audio technologies into Pakistani homes, inspiring greatness in every entertainment experience.”

These award-winning models are now available in Pakistan via TCL flagship stores nationwide and online at https://www.tclpakistan.com/, offering Pakistani consumers the opportunity to experience globally acclaimed technology right at home.

Infinix, a leading smartphone brand in Pakistan known for empowering youth with innovative technology, has officially launched the HOT 60 Pro, featuring a 1.5K Super AMOLED display for vibrant, true-to-life visuals and 5 years of Android updates for sustained performance and security. Hot 60 Pro is now available for PKR 45,999/- offline at outlets nationwide and online via Xpark.pk.

The 1.5K Super AMOLED display exhibits exceptional color accuracy, deep blacks, and superior contrast, thereby enhancing the visual experience by presenting images and videos with remarkable clarity. The 5-year XOS update commitment provides sustained performance, enhanced features, and robust security over time. Advanced anti-theft features protect both data and device, even in unforeseen circumstances, while the innovative 1.5km no-signal communication capability allows seamless connectivity with nearby contacts without relying on mobile networks—ideal for emergencies, outdoor excursions, or remote environments.

Speaking about the launch of the HOT 60 Pro, Simon Feng, CEO of Infinix, said:
“The HOT 60 Pro represents a leap forward in how smartphones can serve as both a lifestyle companion and a reliable tool for the future. We’ve integrated cutting-edge display technology, long-term software support, and innovative safety and connectivity features to empower our users in every scenario.”

From streaming your favorite shows on the vivid Super AMOLED screen, to hiking in the mountains with the peace of mind that you can still communicate within 1.5km without a signal, the HOT 60 Pro adapts to your life. Students and professionals alike benefit from the extended 5-year XOS updates, ensuring long-term reliability and access to new features. And for the safety-conscious, the anti-theft tools offer unmatched control over your device’s security. Meanwhile, AI Smart Charging not only optimizes charging speed but also extends battery health, making it ideal for everyday use.

The wait for cutting-edge performance and premium design is over. The realme GT7 Series is now officially available in Pakistan, exclusively on Daraz. With its flagship specifications, luxury-inspired aesthetics, and unbeatable speed, the GT7 lineup is ready to redefine your smartphone experience. But with limited units in stock, now is the time to secure yours before they sell out.

Realme GT7 – Flagship Power Redefined

At the heart of the realme GT7 is the flagship MediaTek Dimensity 9400e processor, delivering ultra-fast performance, seamless multitasking, and exceptional energy efficiency. It packs 12GB RAM + 12GB Dynamic RAM and up to 512GB massive ROM for all your apps, photos, and videos. Photography enthusiasts will love its 50MP Sony IMX906 main sensor with OIS, 8MP ultra-wide lens, and 32MP selfie camera for crystal-clear shots. The 7000mAh Titan Battery with 120W fast charging ensures hours of power in minutes, while IP69 water and dust resistance and IceSense graphene cooling keep it durable and cool under pressure.

Realme GT7 Dream Edition – Luxury Meets Performance

The GT7 Dream Edition delivers the same powerhouse performance as the GT7 but with an exclusive design crafted in collaboration with the Aston Martin Aramco Formula One® Team. Featuring the iconic Aston Martin green finish and sleek dual-wing aesthetics, it also boosts performance with 16GB RAM. Users still get the same advanced camera setup, massive battery, and fast charging, making it the perfect choice for those who want both style and substance.

Realme GT7T – The Speed Specialist

The realme GT7T is engineered for extreme speed and responsiveness. Powered by the Dimensity 8400 Max chipset, it offers rapid app loading, smooth multitasking, and efficient power use. With 12GB RAM + 12GB Dynamic RAM and up to 512GB massive ROM, a powerful AI camera system, a 7000mAh Titan Battery with 120W charging, and the IceSense cooling system, it’s ideal for users who push their phones to the limit.

Prices & Availability

The realme GT7 is priced at PKR 199,999, the GT7 Dream Edition at PKR 219,999, and the GT7T at PKR 169,999. Pre-orders are available exclusively on Daraz from August 8, with only limited stock in the first wave.

Final Call – Don’t Miss Out

With its combination of flagship performance, advanced camera technology, massive storage, and luxury design, the realme GT7 Series sets a new benchmark for smartphones in Pakistan. Head to Daraz now and pre-order your device before this limited stock disappears.

Sun’s Out, Screen’s Out. No Compromises.

It’s 2 PM, you’re vibing at your favorite café, and your friend just dropped the meme of the century in the group chat. Usually? Cue the awkward squint-and-tilt dance with your phone screen. But the Infinix HOT 60 Series said “not today” to that struggle.

Thanks to its Super AMOLED display with 4500 nit brightness, you’re getting vivid visuals that absolutely refuse to fade, even when the sun is doing the absolute most. The colors stay bold, the text stays crisp, and your entire screen keeps that premium glow.

While others are doing the “hand-over-screen” thing just to read a notification, you’re out here living in full color, one scroll and snap at a time. The HOT 60 Series doesn’t just survive the sunlight showdown, it completely dominates it.

Why settle for dim when your phone can stay this lit?

TCL, Pakistan’s No. 1 LED TV brand, is celebrating the nation’s Independence Day with an exciting up to 14% discount on selected models across Pakistan, available both online and at flagship stores. The special offer runs from August 11 to 27 on TCL’s official website, while flagship store customers can avail of the discount from August 11 to 16.

This Independence Day, TCL invites customers to upgrade their home entertainment experience with its diverse lineup of premium TVs, ranging from 32 inches to a massive 98 inches. The collection includes UHD TVs, QLED TVs, and the state-of-the-art QD Mini LED TVs, all delivering stunning visuals, immersive audio, and smart features to elevate every viewing moment.

TCL LED TVs are designed to cater to every lifestyle and viewing preference. From crystal-clear UHD displays to vibrant QLED panels and the next-generation QD Mini LED technology, each model is built to deliver unmatched clarity, color accuracy, and contrast. With advanced features like Dolby Vision, Dolby Atmos, and a range of smart functions, TCL ensures customers can enjoy cinematic quality from the comfort of their homes.

Speaking about the campaign, Majid Khan Niazi, Director of Marketing at TCL Pakistan, said, “Independence Day is a time of pride and celebration for every Pakistani. At TCL, we want to share in that joy by giving our customers the opportunity to experience world-class technology at an even better value. This special offer is our way of thanking Pakistan for its trust and loyalty.”

Customers can explore the full range and shop online at [https://www.tclpakistan.com/], or visit their nearest TCL flagship store to take advantage of this limited-time Independence Day offer.

Warning: Your Eyes Are About to Fall in Love.

Ever had that moment when you’re binge-watching your favorite show, in the middle of an amazing scene, and suddenly your screen… disappoints? Colors look flat, shadows turn into murky blobs, and you’re left wondering if the drama’s in the plot or your phone’s display. That’s when you realize—it’s time for a serious glow-up.

We have all felt the same energy until the Infinix HOT 60 Series entered the chat. This isn’t just another display, it’s a whole Super AMOLED display moment that doesn’t just show content, it absolutely serves it.

We’re talking vibrant visuals that make your old screen look washed out, true black display that’s actually black (not that weird gray situation), and high contrast screen quality that makes everything pop like it’s in 4K. Unlike basic LCDs that layer everything, this Super AMOLED integrates touch sensors directly into the screen, faster response, smoother vibes, zero lag.

This HOT 60 Series display isn’t just an upgrade, it’s your new favorite way to see everything. Every swipe becomes satisfying, every video becomes an experience.

It’s the level of luxury your eyes deserve.

Businesses that undertake effective assessments of their artificial intelligence (AI) systems can better harness the technology’s potential to boost innovation, productivity, and growth, according to a policy paper published by global accountancy body ACCA, (the Association of Chartered Certified Accountants) and global professional services organisation, EY.

The report – AI Assessments: Enhancing Confidence in AI – explores the emerging field of AI assessments, which encompasses a broad spectrum of AI evaluations, spanning technical, governance and compliance assessments, through to more traditional assurance and audits.

It outlines the role these assessments can play in evaluating whether AI systems are well governed, compliant with applicable laws and regulations, and perform in line with business leaders’ and other users’ stated expectations. It makes the case that effective AI assessments allow businesses to deploy AI systems that are more likely to be effective, reliable and trusted.

The paper also addresses the current challenges that come with these emerging types of AI assessments and identifies the key elements needed to make them robust and meaningful for their different users.

AI assessments, whether voluntary or mandated, are increasingly being considered and used by businesses, investors, insurers and policymakers as adoption and deployment of AI accelerates around the world, and amid a growing need to build and enhance trust in the technology.

The publication of the this paper comes at a time when the policy landscape relating to AI assessment continues to evolve. Among the latest developments is the Trump administration’s publication of an AI Action Plan, which states that ‘rigorous evaluations can be a critical tool in defining and measuring AI reliability and performance in regulated industries’.

The paper details how effective AI assessments can foster increased confidence in AI. The paper identifies three emerging types of AI assessments:

·         Governance assessments – to evaluate the internal governance structures surrounding AI systems;

·         Conformity assessments – to determine compliance with any applicable laws, regulations and standards; and

·         Performance assessments – to measure AI systems against predefined quality and performance metrics.

The report outlines a number of current challenges that hinder the robustness and effectiveness of some AI assessment frameworks and explains how these can be managed through the adoption of well-specified objectives; clearly defined methodologies and criteria; and competent, objective and professionally accountable providers.

The report also sets out a number of concrete suggestions to help business leaders and policymakers ensure AI assessments are as effective as possible, including:

·         Business leaders should consider the role AI assessments – including voluntary ones – can play in enhancing corporate governance, risk management and building confidence in AI systems among customers and employees.

·         Policymakers are encouraged to very clearly define the purpose, components, methodology and criteria of AI assessments; and support AI assessment standards that are – to the extent practicable – compatible with those in other countries and in other ways minimally burdensome on businesses.

·         Policymakers should also support capacity-building in the market to provide high-quality, consistent, and cost-effective assessments.

Helen Brand, chief executive, ACCA, said: ‘As AI scales across the economy the ability to trust what it says is not just important, it is vital for the public interest. This is an area where we need to bridge skills gaps and build trust in the AI eco-system as part of driving sustainable business. We look forward to collaborating with policymakers and others in this fascinating and important area.’

Marie-Laure Delarue, EY Global Vice-Chair, Assurance, says: ‘AI has been advancing faster than many of us could have imagined, and it now faces an inflection point, presenting incredible opportunities as well as complexities and risks. It is hard to overstate the importance of ensuring safe and effective adoption of AI. Rigorous assessments are an important tool to help build confidence in the technology, and confidence is the key to unlocking AI’s full potential as a driver of growth and prosperity.’

‘As businesses navigate the complexities of AI deployment, they are asking fundamental questions about the meaning and impact of their AI initiatives. This reflects a growing demand for trust services that align with EY’s existing capabilities in assessments, readiness evaluations, and compliance.’

realme is all set to shake up the premium smartphone category in Pakistan with the launch of its latest flagship, the realme GT 7, on August 8. This launch will mark a significant milestone as the GT 7 becomes the first smartphone in Pakistan to feature the powerful Dimensity 9400e processor, positioning it as the Ultimate Flagship Killer of 2025.

Building on the momentum of its recent partnership with the Aston Martin Aramco Formula One® Team, realme continues to deliver bold innovation and standout performance. The realme GT 7 Dream Edition, co-branded with Aston Martin, reflects the brand’s focus on premium craftsmanship, speed, and futuristic design.

Ethan Yin, CEO of realme Pakistan, shared, “We are proud to bring GT 7 Dream Edition to our passionate fan base in Pakistan. The Aston Martin partnership reflects realme’s commitment to offering high-performance and stylish devices that inspire the youth. This launch is a celebration of speed, innovation, and design, values deeply admired by our Pakistani consumers.”

As part of the launch on August 8, pre-orders for the GT 7 will go live exclusively on Daraz, giving realme fans in Pakistan early access to the highly anticipated device.

With the introduction of the Dimensity 9400e chipset, realme once again affirms its commitment to bringing global technology breakthroughs to local consumers, cementing its place as a brand that consistently challenges the flagship segment.

As anticipation builds, the realme GT 7 is being closely watched by tech enthusiasts, media, and consumers alike, many already calling it “Pakistan’s most powerful phone of 2025.”

realme has officially announced a groundbreaking three-year strategic partnership with the Aston Martin Aramco Formula One® Team, marking a major milestone for both brands. As part of this global collaboration, realme is introducing the realme GT 7 Dream Edition, a premium co-branded smartphone that will also be launched in Pakistan on August 8, making it Aston Martin’s first-ever co-branded smartphone to debut in the country.

Pre-orders for the realme GT 7 Dream Edition will go live on Daraz starting August 8, giving fans an early chance to secure the device online.

Sky Li, CEO of realme global, stated, “Collaborating with a legendary racing team like Aston Martin Aramco is a crucial step for us to push the boundaries of innovation. Only our most perfect products get the ‘scarab wings’ and take flight, so we are excited to use our new platform with the team to continue to bring stand-out designs and premium craftsmanship to users across the globe.”

Ethan Yin, CEO of realme Pakistan, shared, “We are proud to bring the GT 7 Dream Edition to our passionate fan base in Pakistan. The Aston Martin partnership reflects realme’s commitment to offering high-performance and stylish devices that inspire the youth. This launch is a celebration of speed, innovation, and design values deeply admired by our Pakistani consumers.”

Matt Chapman, Head of Licensing and Merchandise at Aston Martin Aramco Formula One™ Team, commented, “It’s a pleasure to welcome realme to the team, with the launch of our first-ever co-branded phone. The GT 7 Dream Edition combines high performance with innovative design, and we look forward to working together on the collaboration of future models.”

As one of the world’s fastest-growing smartphone brands, realme continues to provide youth-centric innovation across key markets, including Pakistan. The new partnership with Aston Martin, a brand globally admired for its precision engineering, iconic design, and racing excellence, further elevates realme’s position as a leader in cutting-edge mobile technology.

The realme GT 7 Dream Edition will officially launch in Pakistan on August 8, featuring realme’s flagship-level performance, paired with the iconic Aston Martin Green finish and a custom dual-wing design inspired by Formula One aesthetics. As part of the long-term collaboration, both companies will co-develop two models annually, promising a continuous stream of excitement for fans around the world and in Pakistan.